Zoominfo

FEBRUARY 5, 2024

Campaign marketers : To reach potential leads, these marketers run promotional campaigns across email, social media platforms, and in-person events. Reps can gauge purchase intent and build rapport very quickly. This data can come from specialized providers like ZoomInfo, and through proprietary sources in your company.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

DECEMBER 28, 2020

says Russell Van Leuven, General Manager, ZoomInfo. Marketing and sales would meld their communication expertise with prospects’ intent data to take more sales over the finish line. Using the predictive data, you can set up your lead-scoring model to prioritize the companies that show genuine interest and purchasing intent.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Click to Tweet! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. 18% of purchase decisions are influenced by YouTube videos ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). Use social media to interact with your audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

DECEMBER 28, 2020

says Russell Van Leuven, General Manager, ZoomInfo. Marketing and sales would meld their communication expertise with prospects’ intent data to take more sales over the finish line. By tapping into the intent data, your sales team tracks the prospect’s activity, get’s a visual on the score, and makes a timely and productive call.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100