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Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Nevertheless, she views the Privacy Sandbox proposals as a step backwards. It has worked with the U.K.

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Generative AI faces more regulatory and legal challenges

Martech

With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. The allegations were made in a proposed class action lawsuit in San Francisco on Tuesday.

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Three Focus Areas for Outstanding Appointment Setting

Only B2B

So, we propose that we condense all of these ideas into three important areas for appointment-setting success: people, timing, and tools. Let’s take a closer look: Managers: Appointment setters should get sufficient training, as well as continual monitoring and mentorship from their management.

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The Ideal Trade Show Checklist & Timeline

Navigate the Channel

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

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How to Effectively Plan and Manage a Large-Scale Tech Event

Pam Didner

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Whether it’s SXSW, Black Hat, or any other major summits, many components are usually involved in a big tech event – keynotes, exhibits/network lounges, and training/breakout sessions. If everything goes well, it’s expected.

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New Tools Automate Insertion Orders, Vendor Bills, Reconciliations, and Payments

Bionic

Vendor Bills – Automate the process of receiving, organizing, and managing vendor bills related to the delivery of advertising media. Reconciliations – Automate the process of reconciling vendor bills against IOs, delivery, and performance. Payments – Automate the process of managing advertising vendor account payables.

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Marketers look to adtech and agencies to solve the addressability problem

Martech

Topics is the replacement for FLoC, Google’s proposal to allow interest-based advertising to anonymized audiences. ” However effective this approach is, it’s one of literally dozens of alternative identity solutions, in many different flavors from The Trade Desk’s Unified ID 2.0