Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. How can we ensure things run as smoothly as possible at our gatherings? There is still a team at registration to help out if needed, but attendees do most of the work. Let’s start with the basics of tech event management.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

The Effective Marketer

MAY 27, 2015

If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. Just the sales team? Will the marketing team be using them too? Data Collection. Presentation. How about product people?

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Golden Spiral

SEPTEMBER 15, 2021

It’s an investment and a long-term commitment — much like a lease on a new location for your business or hiring someone for your executive team. Before selecting an agency, perform some internal analysis to ensure you’re filling the right gaps with the right team. You can’t hire the right team if you don’t know what you’re attempting.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

The ABM Agency

DECEMBER 31, 2022

or “Does this account represent our target demographic?” You should also consider whether or not the account has already been contacted by another vendor or if there is already an existing relationship in place. When evaluating these factors, you should ask yourself questions such as: “Will this target account be profitable?”

Account Based Marketing 52

Account Based Marketing ABM Campaigns Ideal Customer Profiles 52

ViewPoint

JUNE 15, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. But many are going for cold, hard, qualified leads.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

The Point

MAY 30, 2013

At our agency , fully 60 percent of our client base falls outside of our immediate geography (we happen to be headquartered in Silicon Valley.) Or save travel expense by scheduling the planning meeting for when you and your team will be at a trade show near the agency’s office.). Trust them. Comments welcome.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

chiefmartech

SEPTEMBER 21, 2017

More recently, I proposed The Grand View of Martech: A Martech Manifesto. For many, I think they saw their own growth and the growth of a massively expansive martech landscape as an either/or trade-off rather than a virtuous cycle of “both.” Here’s one of the first presentations I gave on that topic in 2010.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

B2B Marketing Analytics

AUGUST 24, 2019

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

GreenRope

JUNE 28, 2017

We found that our users enjoy the simplicity of knowing that they don't have to convert a lead to contact and/or an opportunity. For more information about lead scoring, read our blog post about it. Oftentimes with larger sale items, there will be a proposal phase, where you write and deliver a proposal to the potential client.

CRM 40

CRM Marketing Proposals Lead Scoring Lead Ranking 40

Golden Spiral

NOVEMBER 15, 2018

It’s an investment and a long-term commitment — much like a lease on a new location for your business or hiring someone for your executive team. Before selecting an agency, perform some internal analysis to ensure you’re filling the right gaps with the right team. You can’t hire the right team if you don’t know what you’re attempting.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54