ViewPoint

JANUARY 24, 2012

Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Manufacturing firms don't watch YouTube! Person-to-person.

P2P 120

P2P B2B Youtube Social Media 120

ViewPoint

JULY 26, 2018

She finds three of them covering different parts of their products and services. Testimonials are important today as each is thought of as a product/service review. Extracting the content based on a user’s need or job title can make a big difference in how a prospect accepts a product and company. Case studies. Newsletter.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

FEBRUARY 16, 2012

My research revealed how people like Laura Messerschmitt of Intuit are convincing more and more customers to sign up for their Online Payroll product. I learned how investment and property management firm, Jones Lang LaSalle is generating tangible leads on seven-figure commercial real estate deals using YouTube.

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

APRIL 16, 2013

how collaboration can promote productivity and enhance the customer experience. Here is a YouTube example of one of Jeffrey’s keynotes. Conference – Technology vs. Productivity.' The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” Conference Day 1.

Conference 120

Conference Paid Search Agency Rules Lead Scoring 120

ViewPoint

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. In post-production, we break each interview down into small segments and provide “teaser” copy for each segment. You’ll also be able to present them with unique products, services, customer support, or experiences.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

FEBRUARY 2, 2011

Be a voice of trusted reason in your industry, about whatever problem it is that your service or product solves. Be that expert who can help them with their problems by offering solutions. Serving is the new selling. As I’ve written in the past , serving is the new selling, and support is the new marketing.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

JUNE 15, 2016

Product Management. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Not to mention grandfathered account and major account assignments, inside vs. outside vs. independent reps, and lead assignments based on product and revenue, and country or state. Inside Sales.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120