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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. Yet something really bothered me about yesterday’s announcement.

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

Eliminate productivity bottlenecks and create more sales conversations with email and phone automation. Enrich and validate contacts 24/7 in your CRM. What I like best about the product is how it is integrated into Salesforce.com. Everything can be done within Salesforce.com. Lead form enrichment.

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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

The company had a good product—better than the competition—yet it disappeared. A couple of years ago I wrote a blog for Salesforce.com about lead definition. Validation of business issues/opportunities. It took less than two years for the company to go through $100 million. Define what a lead is. Who are we selling it to?

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B2B Content Marketing: Will Video Kill eBooks?

markempa

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. As the tools for creating professional video have reduced production costs, innovative marketers like Act-On are shifting resources to video and seeing great returns. Linda and her team are taking a different path.

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Eloqua Experience 2010

LeadSloth

Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. Another new product is Eloqua Discover for Salesforce.com.

Eloqua 100
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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Adobe Experience Cloud Blog

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. We think this best of breed perspective is more important than ever, as cloud computing now allows every department in the enterprise to buy the best product for their needs. Where marketing is going. Independently rated the leader. Customer support.

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xiQ selected a ‘Top Solution for Sales Intelligence’ by VentureBeat

xiQ

Closing our first enterprise customer, Genpact, in the management consulting industry in January 2016 was a solid validation that the market was starting to see and value the vision, that we have been executing towards. in December 2015, we have hit several milestones.