ViewPoint

MAY 13, 2016

The company had a good product—better than the competition—yet it disappeared. A couple of years ago I wrote a blog for Salesforce.com about lead definition. In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. Validation of business issues/opportunities.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Zoominfo

NOVEMBER 5, 2020

So, you see enterprises buying data from a multitude of vendors with different specializations and attempting to stitch it all together through a complicated system relying on data analysts, engineers, and product managers. Most importantly, this fragmented data is of little value in silos.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Zoominfo

NOVEMBER 5, 2020

So, you see enterprises buying data from a multitude of vendors with different specializations and attempting to stitch it all together through a complicated system relying on data analysts, engineers, and product managers. Most importantly, this fragmented data is of little value in silos.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130