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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation.

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category.

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xiQ selected a ‘Top Solution for Sales Intelligence’ by VentureBeat

xiQ

Not that any other kind of recognition is not exciting – in our short career since we launched xiQ Market Intelligence Platform 1.0 These revenue related wins go a long way in increasing the user base, bring in new ideas for product enhancement and most importantly fund growth into the future.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing.

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xiQ selected a ‘Top Solution for Sales Intelligence’ by VentureBeat

xiQ

Not that any other kind of recognition is not exciting – in our short career since we launched xiQ Market Intelligence Platform 1.0 These revenue related wins go a long way in increasing the user base, bring in new ideas for product enhancement and most importantly fund growth into the future.

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What's it take to generate leads that fuel your forecast?

ViewPoint

Do they have a driving need for the solution you offer? So the first question is answered: A “real” lead is qualified and nurtured by Marketing—and ready for Sales to take over and turn into revenue. PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing.

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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Adobe Experience Cloud Blog

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Where marketing is going. We believe that marketing is undergoing a deep transformation driven by large-scale trends such as the rise of self-directed consumers and broad and instant availability of information online.