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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Get more sales and marketing best practices for small businesses. Read our free SMB Guide to Sales and Marketing Alignment. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. Is it “Homepage>product page>trial?”

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Boost Lead Volume By 400%

Convince & Convert

Sales productivity went up 240%, lead volume went up 380%, CPAs were cut by 50%, and they managed to get a net positive churn two months in a row. So how does one manage to take a company that had 90,000 dead/dormant leads in Salesforce and change it into a thriving jewel of an SMB platform? NextWave SMB. Booker.com.

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5 Small Business Leadership Habits of Effective, Compassionate Sales Teams

Salesforce Marketing Cloud

As a small business leader or a midsize business executive, it’s your job to consider what you and your sales teams can do for customers. Answering questions on products or services may lead to a sale, but you’ll have to do more than that to earn long term trust and brand loyalty. This is what they told us.

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How the Right Content Strategy Can Boost Lead Volume By 400%

Convince & Convert

Sales productivity went up 240%, lead volume went up 380%, CPAs were cut by 50%, and they managed to get a net positive churn two months in a row. So how does one manage to take a company that had 90,000 dead/dormant leads in Salesforce and change it into a thriving jewel of an SMB platform? NextWave SMB. Booker.com.

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How to Do Sales Prospecting the Right Way

Salesforce Marketing Cloud

Leads can come from marketing (think a webinar that requires a form fill) or sales (think cold outreach). … to opportunities … Sales qualifies leads into prospects. Sales gets to know leads and decides whether they’re a good fit for the product. Sales nurtures prospects into opportunities.

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18 Sales Podcasts Every Rep Should Check Out

Hubspot

Learn the ropes with this podcast, which focuses on using LinkedIn, Twitter, Facebook, and Google+ to prospect, qualify, and close. Notable Episodes: What Do Buyers Want From Sellers : Deb Calvert, president of People First Productivity Solutions, breaks the code of how to tell what buyers really want from salespeople.

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Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Heres our three key takeaway opportunities: 1) Buyer Facilitation versus Selling, 2) Buyers, Fueled by the Internet, Firmly in Control, 3) Most Prominent Inhibitors to Sales Achieving Quota is “Inability to Communicate Value Messages&#. Your Sales & Marketing Ready to Do Business with F. Latest Research.

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