Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Demonstrate how your product solves a critical problem that will free up resources in other areas. “I can get a cheaper version of your product elsewhere.”

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Customer Experience Matrix

OCTOBER 7, 2018

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions: what are the use cases for CDP? This comes from vendors who are now receiving many poorly written CDP RFPs.) auto-generating an RFP that lists the requirements for the buyer’s use cases 6.

RFP 266

RFP Generation Vendors Ad Building 266

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Demonstrate how your product solves a critical problem that will free up resources in other areas. “I can get a cheaper version of your product elsewhere.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

DealSignal

NOVEMBER 1, 2022

The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. The Ultimate Checklist: Questions to Ask B2B Data Vendors. GET THE CHECKLIST.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Content Marketing Institute

AUGUST 16, 2018

Traditionally, Tony says, tech selection is made based on one of four problematic approaches: Horse race – You choose technology based on static analyst-firm pronouncements about which tech vendors offer the most/best/newest capabilities without regard for what you’re trying to do. Your RFP doesn’t have to be perfect.

Enterprise Management 57

Enterprise Management Work Management Marketing Management RFP 57

KoMarketing Associates

APRIL 23, 2013

Remarketing (Google or other) can tag paid users differently, to help with the nurturing process. Terms like “eBay shoes” don’t necessarily make sense or provide a good experience to a search user; someone looking for “shoes” is better off just searching on eBay’s site and browsing directly through the different categories.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

JUNE 30, 2014

I wouldn’t have worried about learning the solution or onboarding my users – crazy, I know…but everybody has to dream. Some common marketing objectives include: planning and budgeting , lead generation , building customer relationships , increasing sales conversions , and measuring and optimizing programs.

Work Management 48

Work Management Marketing Management Practices RFI 48

LEADership

JANUARY 3, 2014

Conduct web research : this is where it’s necessary to have an appealing, user-friendly website. Fill in the contact form : engaging content is imperative to encourage web users to share their information. Sealing the deal : RFP (request for proposal) is conducted. Note: up to 50% of the sale goes to the first responding vendor.

Buy 40

Buy Process B2B Thought Leadership RFP 40

SpotMe Blog

MAY 31, 2023

Especially with the high pressure to generate a profitable return in today’s increasingly expensive world. Get quotes from different vendors and negotiate the best deals. Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting.

Planning 52

Planning Personalization Work Management Best Practices 52

SpotMe Blog

JULY 21, 2023

It should also provide tools for customizing the registration experience, sending email blasts and automated reminders to attendees, and generating reports on registration data. Ease of Use Look for a user-friendly interface with an intuitive design. That way you can manage your entire event lifecycle using one solution.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Heinz Marketing

DECEMBER 31, 2018

We were thrilled this last time to talk to Matt Gorniak , Chief Revenue Office and Co-Founder at G2Crowd in an episode called, How to Optimize Reviews to Accelerate Sales for Your B2B Products. We talk about the power of reviews in B2B products. How do you convey all these product features to deliver ROI?

Top of Funnel 67

Top of Funnel Budget Programs Peer-to-peer B2B Sales 67

SpotMe Blog

SEPTEMBER 1, 2022

Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an event app. Here, you can add workspaces for different users, control your app, access event data, and more. It provides an overview of data and functions that users can access easily.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Sprout Social

JULY 20, 2022

You can ensure that all stakeholder concerns are addressed during the vendor selection process with just a few hours of prep work. Work with your IT team to outline the social media governance concerns and requirements you’ll need to discuss with potential vendors. It’s finally time to create your vendor shortlist. Your goals.

Enterprise Management 77

Enterprise Management Digital Asset Management Work Management Social Media 77

Seismic

NOVEMBER 2, 2018

The platforms available today reduce the friction of fulfilling an RFP by providing users with the ability to automate the process, track results, reuse templates, quickly customize a proposal, and collaborate within an organization. We have identified 13 tools and vendors to help automate proposals. Key Features. Key Features.

Marketing Automation Services 53

Marketing Automation Services Enterprise Management RFP Automation 53

Hubspot

DECEMBER 1, 2014

Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization. Here are some examples of the best and worst questions you can ask in a marketing automation RFP. 2) What percent of revenue do you invest in product development?

Marketing Automation Services 28

Marketing Automation Services RFP Marketing Automation Automation 28

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. User Satisfaction. Partner/Vendor. Vendor Management. In the meantime, for tips on managing these new employees and spanning the gaps between them and the Baby Boomers, check out our collection of articles on managing multiple generations in todays workforce.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. It’s all about that point, mapping content and lead generation to the buyer’s journey, which is really the right way to go. They’re strategic, too. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. It’s all about that point, mapping content and lead generation to the buyer’s journey, which is really the right way to go. They’re strategic, too. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Albacross

JULY 17, 2018

Lead generation ? Increased Productivity And Efficiency. Well, here’s the good news: B2B marketing tools make it easy for both marketers and sales reps to increase their productivity , and do more with less. And spend your time on higher-level, revenue-generating activities. increase in sales productivity , and a 12.2%

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40

Martech

SEPTEMBER 27, 2023

Our research, done In partnership with Ascend2, found marketers are using AI, and generative AI in particular, to help them do their jobs better. Cost might have been a factor for companies that don’t have the budget to deploy high-end AI-powered systems, but generative AI can deliver a lot either at no cost or a manageable one.

Enterprise Management 132

Enterprise Management Marketing AI Marketing Report Email Marketing 132

Directive Agency

JULY 26, 2016

You don’t want a company that seems “greedy” for clients, but one that has passion or interest in your products or services. Usability and UX (user experience). The SEO/UX hybrid should have knowledge of how users interact with a website. How was the content optimized for users and search engines?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76