Marketing Interactions

FEBRUARY 15, 2019

I also what to hear what the buying process is like for their buyers/customers. Website Analytics: Knowing which content on your website is visited by your prospects, buyers and customers is always useful for culling topics and trends and educational needs for buying. Go Talk to Your Customers.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. Ultimately, buyers spend only about 20% of their buying process in conversations with sales reps. Unsure about the validity of their business case.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

JUNE 4, 2017

ABM makes your company focus on the entirety of the buying or change management process. As we erect the operational framework and processes to support ABM, several interesting things start to happen: Increased Relevance. Collaborative Communication. ABM creates collaboration. We have to talk to each other to work accounts seamlessly.

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64

Marketing Interactions

MAY 21, 2018

of companies maintain consistent content scores across the various types of content on their websites. You’ve probably heard the three-legged stool theory: People, processes, and technology are all needed to produce optimal outputs. Content operations can put people in touch through the development of processes and workflows.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

OCTOBER 24, 2021

Look across the three pillars of people, process, and technology. As a case in point, many sales reps don’t use their company’s website with customers because they feel it’s too much “marketing fluff” that’s not meaningful. (If It’s not the product, it’s what your customers get that they couldn’t get before they had it.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

JUNE 23, 2017

Identify obstacles impeding progress at each stage of the buying process. Reveal information needed throughout the buying process. Scheduling interviews (whether internal or external) is the most difficult part of the buyer persona development process. Don’t overlook competitor websites, blogs, and social media accounts.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

JUNE 23, 2017

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. With the wealth of information gained during the process of determining buyer personas, you can now create the nine components for each persona. Examples: Automate processes to speed time to market by removing inefficient workflows.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

SEPTEMBER 30, 2018

As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”. Achieving relevance takes work, commitment and elbow grease and works best when approached as an iterative process.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

MAY 21, 2018

Use the “And Then” process to construct your conversation: The best way to create a conversational narrative is to decide what you want to share and then keep asking what’s next based on what you want them to do. You want to stay professional but come across as friendly. Identify yourself. Use your name and company name.

SMS 48

SMS Business Class Ad Frequency 48