sales Process Related Topics 
WriteSpark
FEBRUARY 18, 2009
Sales Materials. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. The key findings: Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process.
WriteSpark
MARCH 17, 2009
Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration.
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WriteSpark
APRIL 10, 2012
And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. Your project requires a specific writing style.
WriteSpark
APRIL 10, 2012
And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. Your project requires a specific writing style.
WriteSpark
DECEMBER 8, 2009
I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. Indeed, the study found that 82% of IT buyers use product literature in the consideration and decision stages of the buying process, ahead of all other print and electronic marcom.
WriteSpark
APRIL 7, 2009
You can reduce this effort and produce higher value success stories (and their longer cousins, case studies) by following essential strategies for recruiting candidates and handling the approval process. Recruiting Good Candidates It is always tempting to say "yes" to any success story candidate proposed by a sales rep or product manager.
WriteSpark
DECEMBER 16, 2008
Sales Materials. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. December 16, 2008 in Sales Materials | Permalink. Check out Janices books on technical sales and technology marketing: Buy the book About the Book.
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