Smashmouth Marketing
AUGUST 13, 2019
Granted, as the sales process advances, you would hope Budget is being allocated so that the decision maker with Authority can solve their Need in a Timely manner. as the sales process advances". There is no place for BANT in a lead gen scenario, it is for later in the sales cycle.
Smashmouth Marketing
SEPTEMBER 9, 2019
We do this to gain an immediate measure of the program as opposed to waiting out long sales cycles to show true ROI. Don't get me wrong, the value of face time is huge, but isn't the value of having an active sales process more important? By measuring this immediate outcome, it brings short term metrics to the program.
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Smashmouth Marketing
JUNE 12, 2013
Granted, as the sales process advances, you would hope Budget is being allocated so that the decision maker with Authority can solve their Need in a Timely manner. as the sales process advances". There is no place for BANT in a lead gen scenario, it is for later in the sales cycle.
Smashmouth Marketing
APRIL 21, 2011
We do this to gain an immediate measure of the program as opposed to waiting out long sales cycles to show true ROI. Don't get me wrong, the value of face time is huge, but isn't the value of having an active sales process more important? By measuring this immediate outcome, it brings short term metrics to the program.
Smashmouth Marketing
AUGUST 31, 2009
Don't get me wrong, sales leaders have run forecast calls and pipeline calls for years, discussing deals and working on progression. The difference is now we have a lexicon, a way of describing opportunities and where they are in the progression of the sales cycle in a consistent manner. Let me explain. Mike: Agreed.
Smashmouth Marketing
AUGUST 31, 2009
Don't get me wrong, sales leaders have run forecast calls and pipeline calls for years, discussing deals and working on progression. The difference is now we have a lexicon, a way of describing opportunities and where they are in the progression of the sales cycle in a consistent manner. Let me explain. Mike: Agreed.
Smashmouth Marketing
MARCH 6, 2009
damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. greenleads : "Sales 2.0 combines customer focused processes with Web 2.0 damphoux : Rich Blakeman, Miller Heiman "If the sales cycle is long and the funnel is narrow, the funnel will turn into a straw" #sales20.
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