SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Vision6

APRIL 17, 2024

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. In today’s digital landscape, crafting a winning omnichannel strategy is not just an option—it’s a necessity. The goal(s) you create for your marketing campaign will drive the kinds of content you create.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 98

Work Management Webinar Metrics Marketing Management Software 98

Envy

NOVEMBER 18, 2019

Webinars are among the most effective marketing tools around for B2B but that doesn’t mean that they are easy to plan, set up or execute. There are dozens of different webinar platforms, and it can be tricky for marketers to decide which one is best for their needs. A successful webinar can never stand alone.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Content4Demand

AUGUST 27, 2019

And thanks to GDPR, the pressure is on to get your data strategies cleaned up and compliant. In a recent Buyer Insights and Intelligence webinar, Jack Wildt of ON24 discussed the value of declared data and how marketers can use webinars to capture it at scale and better arm sales reps for conversations.

Webinar Metrics 53

Webinar Metrics Lead Ranking Marketing & Strategy Marketing Qualified Leads 53

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Predictive Response

MAY 17, 2022

In the current environment, online events have become the norm, and even with people getting back into real venues, conducting webinars on Zoom remains an effective strategy for reaching a bigger audience. Not all webinars are free, however, so presenters need a payment platform with a seamless Zoom integration.

Webinar Metrics 52

Webinar Metrics Pricing Price CRM 52

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Next week, my final post will cover how to convert your audiences to become your customers.

Webinar Metrics 96

Webinar Metrics Case Studies Case Study Tips 96

Sana Commerce

SEPTEMBER 1, 2023

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods.

Pricing 52

Pricing Price Conversion Webinar Metrics 52

Webbiquity

NOVEMBER 28, 2023

As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. What is B2B Sales Experience?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

thePoint

FEBRUARY 27, 2020

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” That’s a great question and the answer is based on a clear understanding of what a webinar “is” and “what media companies sell.”. Anatomy of a webinar.

Webinar Metrics 52

Webinar Metrics Buy Ad Building Co-Registration 52

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Marketing Craftmanship

NOVEMBER 22, 2023

Bluntly, they fear that if the firm they select fails, then they will pay a price. What’s the price they can pay? A prospect’s career risk management strategy will always be to select the “safe choice,” (usually the largest or best-known candidate) when picking an outside advisor.

B2B 130

B2B Webinar Metrics Marketing Management Pricing 130

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Webinar Metrics 81

Webinar Metrics Planning Privacy Protection Best Practices 81

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Litmus

MARCH 15, 2021

That’s part of the reason why we revamped and redesigned Litmus—to streamline our customer’s workflow and make building, testing, collaborating on, and analyzing email campaigns more efficient than ever. Some features are exclusive to certain plans, though, so head over to our pricing page to see which option fits your needs.

Webinar Metrics 58

Webinar Metrics Banners Opt-out Opt-in 58

Parse.ly

OCTOBER 7, 2021

As businesses gear up for 2022, executives are looking to invest in strategies that yield the biggest results and cut funding to the ones that don’t. The post Measuring Content ROI: How to Make the Case for a Bigger Budget in 2022 | Webinar Recap appeared first on Parse.ly. about how we can help.

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Sana Commerce

SEPTEMBER 12, 2023

What is gross merchandise value (GMV) pricing and why do you need to be aware of it when investing in software today? This blog covers what GMV means, how you can calculate your organization’s GMV, and why GMV-based pricing has become such a popular choice for leading software companies today. What is GMV pricing?

Budget Programs 52

Budget Programs Pricing Price Software 52

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Executing personalization strategies can have a significant impact on conversions and revenue. Others with less sophisticated strategies still experienced revenue increases, as well. Quick Takeaways.

Marketing & Strategy 286

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 286

ConvertKit

JULY 15, 2020

3 types of polls you can use in Instagram Stories. 6 creative ways to use Instagram polls. How to do a poll on Instagram. Start growing your audience with Instagram Polls. But even for me, it's hard to swipe past an Instagram Story poll without responding. 3 types of polls you can use in Instagram Stories.

Webinar Metrics 78

Webinar Metrics Creativity Business Landing Pages 78

Sprout Social

FEBRUARY 15, 2024

In this article, we’ll explore audience engagement benefits and strategies. Plus, we’ll show you some shining examples of what audience engagement looks like. What is audience engagement? Audience engagement is any interaction between your target audience and your brand. How do you compare?

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

ANNUITAS

MAY 28, 2020

He and another colleague, Lee Anne Wimberly, have been leading the effort to uncover the real world results of these recommended demand marketing strategy shifts during the COVID-19 crisis. . Those channels typically include website, nurture programs, webinars, PPC, and content syndication. So, where you use webinars is key.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. Polls on stories perform particularly well.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Litmus

FEBRUARY 10, 2020

Last year, we released the new, redesigned Litmus, helping you build, test, review, and analyze every email in one seamless view. The new platform has the power to bring your email process to the next level, but we know that transitioning to a new workflow isn’t always easy. Didn’t have a chance to watch the webinar live?

Webinar Metrics 58

Webinar Metrics Enterprise Management Aggregators Work Management 58

SnapApp

JULY 13, 2018

Marketers love webinars. And it’s not hard to understand why: you have a captive audience for whom you are delivering so much value they’ve signed up to give you a whole hour of their day. But, like all things from blogs, to gated PDFs, us marketers all dove in on this new, shiny best practice and overwhelmed our audiences.

Webinar Metrics 59

Webinar Metrics B2B Thought Leadership Thought Leadership Content 59

Bannerflow

MAY 27, 2019

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Display advertising spend is still growing, and it remains a central part of many companies digital marketing strategy. Boost results with these 3 strategies: 1.

Advertising Agencies 65

Advertising Agencies Display Webinar Metrics Advertisements 65

Act-On

APRIL 29, 2024

Once a lead gets close to the MQL threshold, Suzy introduces content that would help them cross the metaphorical finish line: offering a demo, introducing the pricing page, or other bottom-of-funnel CTAs. Take the journey a step further with our webinar on managing leads from pipeline to conversion.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 130

SalesIntel

JUNE 22, 2023

With numerous platforms available, it’s important to understand the pricing models and features B2B data providers offer. In this blog post, we will delve into Seamless AI’s pricing challenges and explore why SalesIntel emerges as a superior alternative. Pricing Structure? What is the Seamless.AI

Pricing 52

Pricing Price Ideal Customer Profiles Enterprise Management 52

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. 72% of consumers only respond to email messages directed toward them – that is personalization. Event registrations and webinar attendance.

Email Marketing 127

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 127

Leadspace

JULY 22, 2019

If another business offers a higher quality of service but at an increased price, you can highlight your low prices. A good marketing strategy takes ample time to cultivate and maintain, resulting in many businesses failing to allocate enough time to develop a flourishing campaign. Revolutionize Your Data Use with This Webinar.

Webinar Metrics 48

Webinar Metrics Marketing Automation Services Allocation Analysis 48

Heinz Marketing

NOVEMBER 19, 2023

Or maybe you’ve invested in a specific webinar tool. Recently, we’ve also been using StreamYard’s webinar feature called “On-Air Webinars”. Recently, we’ve also been using StreamYard’s webinar feature called “On-Air Webinars”. What I love most about the webinar feature is how simple and intuitive it is to use.

Webinar Metrics 68

Webinar Metrics Youtube Linkedin Work Management 68

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Anyword

OCTOBER 19, 2022

Marketing strategies have come and gone, but it seems that this particular method can evolve with the times. What makes affiliate marketing a tried-and-true strategy for boosting conversions and purchases? 8 Modern Affiliate Strategies to Incorporate Today. Email marketing. Invest in Strong Search Engine Optimization.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Here are five key rules to guide you when preparing your webinar: 1.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

New North

AUGUST 29, 2023

This blog post will guide you through the evolution of B2B lead generation, exploring the shift from traditional to more innovative strategies and highlighting the factors to consider when choosing among B2B lead generation companies as your lead generation provider. Creating content that is both enlightening and engaging can help companies.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Porch Group Media

JULY 21, 2020

Customers no longer base their loyalty on price or product. In this 30-minute webinar, V12 explores how to blend data and technology to create highly personalized customer experiences. Instead, they stay loyal to companies based on the experience they receive.

Webinar Metrics 52

Webinar Metrics Demand Ad Building Trigger Marketing 52