Digital B2B Marketing

AUGUST 23, 2011

For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. Consistent discounts and promotions erode your pricing power; preference increases your pricing power. Great Product.

Social Media 100

Social Media Buy Media Pricing 100

Digital B2B Marketing

JUNE 7, 2011

Advertised Price: Free. Real Price: Your Reputation and Influence. Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. However, increasingly companies are asking us to pay by promoting their products and services to our connections.

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

NOVEMBER 8, 2012

Here is the Cliff Notes version you need for today: Price will eventually be set where the supply and demand curves meet in a competitive market. The utility (value) of perfect substitute products will eventually be equal as demand shifts from one product (outbound) to another product (inbound) in order to equalize value.

Inbound Marketing 100

Inbound Marketing Cost Barriers Sample 100

Digital B2B Marketing

APRIL 9, 2012

Last week for #B2Bchat I moderated a discussion on video in B2B marketing, including why B2B marketers should care , how to get started, production quality and tools and resources. Hardware and software recommendations from participants are included below under Recommended Tools and Products. Ideal Length of B2B Videos Short.

B2B Marketing 100

B2B Marketing Video Marketing B2B Paid Search Agency 100

Digital B2B Marketing

MAY 29, 2012

Your product has a number of elements that differentiate it, but your buyers are relatively unsophisticated about the category and it is not a priority for them to learn more about it. How do you drive demand for your product?

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

JANUARY 5, 2012

On websites, they are improving information architecture to make the content, information and products they offer easier to find. Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. Our refusal to be content.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

DECEMBER 12, 2013

Even on Forbes, with its high price point and the content coaching and controls they provide, this self-centered marketing content is still all too common. the article was written by a CenturyLink colocation product VP! CenturyLink makes the case for colocation as the solution to a number of issues facing CIOs today.

Advertisements 100

Advertisements Advertising Google Work Management 100