Remove PR Remove Social Networks Remove Tagging Remove Word of Mouth
article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Most orgnisations and agencies are still very tactical across the board.

PR 161
article thumbnail

Feel the Force of the Dark Funnel

Strategic-IC

And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows. Word of mouth. Social platforms such as LinkedIn, TikTok, etc. They travel through the sales funnel, untracked. Some examples of Dark Funnel channels include: Third-party sites.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Transparency is a brand currency on the social web. Everyone in PR should read this.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Why Social Supports Email in the Interactive Marketing Hub I do a little happy dance in my office chair when I see blog posts like this one by Jay Baer on his Convince & Convert blog that point to how social and email are not mutually exclusive, and need to work hand-in-hand in order to be beneficial for your company. [.]

article thumbnail

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. And it leads back to the problem we have with PR.

article thumbnail

Blastoff for My New Social Media Newsletter

Convince & Convert

link] Higher Calling Media RT @SadieMHarris Blastoff for My New Social Media Newsletter [link] [link] [link] MyCrowd.ca Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

article thumbnail

How to Organically Find, Engage and Grow Your Audience on Social Media

Walker Sands

Additionally, advanced social listening tools will pull deep analytics on social networks, the internet and its users. Partnering with the right industry influencers is one of the most effective ways to organically grow an engaged social media audience. Because it’s the highest form of word-of-mouth.