Industrial Marketing Today

JANUARY 18, 2012

Site content to match visitor needs, role and position in the buy cycle (See Creating Digital Content for Industrial Marketing ). Keywords – are they a good fit with actual search terms? On-page and off-page SEO implementations (Are they white hat tactics?). Website content (Is it customer-centric?). Landing pages and conversion issues.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

FEBRUARY 12, 2011

Some that caught my attention are: “Blogging positions the company as a thought leader, an expert. So there are plenty of opportunities for more B2B organizations to adopt blogging and Jay Baer says, “2011 will be the year that the B2B companies widely recognize the importance of having a viable blog.”. Jeff Ogden. “B

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Industrial Marketing Today

AUGUST 11, 2011

Positioning you as a thought leader in an industry where you have very little recognition. Cold teleprospecting in a new market is very difficult and expensive. That’s where a blog can be a big help by: Building awareness and interest about your company’s offerings. Acquiring new readers (traffic) by using social media to announce your posts.

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MARCH 23, 2012

After going through these steps, you will be in a much better position to evaluate different web design proposals. Ask for web design proposals that detail full scope of work, delivery milestones and total cost of the project. You’ll truly be able to do an apples-to-apples comparison instead of looking at the price alone.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Even though this is not content in the conventional sense, peer referrals play a huge role in positioning your company as a thought leader within your industry. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM).

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

For example, if your company’s positioning changes and your content doesn’t match. This gives the rep a business reason for the call (to offer the content) which is much better than, “Are you ready to buy yet?&# Retire – Even if you do 1 – 6 above, there are times when content should be retired.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 21, 2010

Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? Define your target readers – Are you trying to build a following among design engineers, plant or operations managers?

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 31, 2010

See a video from Matt Cutts on Google official position on using keywords meta tag ). Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

SEPTEMBER 27, 2010

I suspect that as more understanding is gained of “how to&# use the tools the flood gates will open in the industrial sector.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JUNE 14, 2012

Let me provide you some evidence from other experts to validate my position. I understand the skepticism about what I’m saying and accept the fact that my motives may be suspect – trying to convince someone to sign up for a long-term marketing consulting retainer.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Planning Companies 60