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How to Audit your Email Campaigns for Better Results

Webbiquity

In simple term, it’s an assessment of your email communications to figure out what works for your brand and what doesn’t. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. What is an Email Marketing Audit?

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How To Improve Email Deliverability

DealSignal

This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. DMARC is an email validation tool that helps prevent phishing and email spam. What is DMARC?

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Top 10 Email Marketing Tips for Financial Services

SendX

This statistic paints a little bit of a grim picture, but you have to realize that it’s lumping a lot of different websites together. Guard their information carefully and nurture your reputation online to avoid being associated with scams, phishing, or spoof emails. Customer care tracks call center statistics and customers helped.

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Anatomy of an Inbound Marketing Blog Article: The Introduction

SmartBug Media

If your article lacks a compelling introduction, it won’t feel much like a story as it will a term paper. I’m a big believer in supporting a blog article intro with an interesting fact, statistic, quote, news story, or any other external reference you can bring in to pique the reader’s interest and reinforce your message.

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Why Are My Emails Going To Spam?

Belkins

If your email service provider allows reviewing domain statistics, make sure to take a look at it every once in a while. When studying your statistics, you must pay attention to the following data: Number of sent emails. This is a defense system that protects your recipients from phishing through your company domain.

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The Best Email Deliverability Guide Ever

Act-On

In simplest terms, deliverability is the overall health of a sender’s email program. Before diving in, make sure you’re familiar with these common email marketing and deliverability terms: Authentication : A process that confirms to ISPs that you are who you say you are, and that your marketing automation platform is sending on your behalf.

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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

From basic terms to more detailed jargon, you will no longer be stuck guessing what API, SSL and PPV mean. With this information, you can make improvements to your website. By adding a SPF record to your DNS, your company can specify a public list of senders that are allowed to send email to your domain.