Customer Experience Matrix

AUGUST 28, 2008

Key functions include landing pages, data capture surveys, and trigger-based personalized email. Event management: execute marketing events such as Webinars. May include channels such as direct mail, call center, and online chat. Automated followup: automatically respond to inquiries.

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Another table from the same study, referenced by The Event Marketing Insider , shows marketers plan their greatest increases for the company Web site, search marketing, online video and Webinars. A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

MARCH 23, 2011

Those departmental fiefdoms don’t exist at a micro-business because the owner makes all important decisions personally, Micro-businesses also need more vendor services because they lack internal marketing expertise. Remember, pretty much by definition, these companies have no professional marketers on staff.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

MAY 20, 2009

The only one I personally see as important to a large number of marketers in the immediate future is the Webinar integration, because Webinars are widely popular and integration makes the marketer’s life significantly easier. This brings us back to features. Rules can’t deal optimally with that much information.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Customer Experience Matrix

SEPTEMBER 19, 2013

The major difference is that they also recommend messages in other channels, such as Web site personalization or email campaigns. Like DMPs, they work primarily at the Web cookie level, can link cookies known to relate to the same customer, and can be linked to actual customer names and addresses in external systems.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 25, 2013

The system will go through the content in this order during each execution (which Marketo calls a “cast”), and send each person the first item they have not already received. Content can actually be a multi-step program of its own, such as a sequence of messages to promote and manage a Webinar.

Marketo 120

Marketo Marketing Automation Services Marketing Automation Marketing Management 120

Customer Experience Matrix

MARCH 25, 2009

Oddly, it does not highlight Act-On’s most distinctive advantage, which is tight integration with Webex for Webinar presentations. So far so good, and now we can talk about Webinars. Less oddly, it also doesn’t explain that – unlike every other demand generation I recall seeing – Act-On has no marketing database. (Or,

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 3, 2007

QlikTech itself has recognized all this and adopted “seeing is believing” as their strategy: rather than try to convince people how good they are, they show them with Webinars, pre-built demonstrations, detailed tutorials, documentation, and, most important, a fully-functional trial version.

Case Studies 120

Case Studies Vendors Case Study Wikipedia 120

Customer Experience Matrix

JUNE 18, 2008

These tags call Market2Lead content, including personalized messages and Web forms. Users can define standard process flows for outbound campaigns (such as Webinar invitations) and inbound responses (such as inquiries), again to standardize processes and save rework.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MARCH 4, 2009

Each small campaign would complete a single marketing project that may have multiple stages, such as prospecting campaign or Webinar. This is more than simple personalization, which displays a name or other data read from the individual's record. Marketers can define a large campaign flow that links the small, linear campaigns.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120