How to Tailor Content to Your Target Audience Using the Five Elements of Empathy
Content Standard
APRIL 30, 2020
Your audience is undoubtedly wrestling with personal and professional conflicts and changes, and a content marketing campaign that ignores or exploits this situation will likely be seen as inappropriate and insensitive. Photo attribution: Skype on Facebook. In the coronavirus era, empathy has never been more critical for marketers.
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