B2B Memes

NOVEMBER 26, 2011

In theory, closed, custom-built systems can more directly address the needs of the users who pay for the service. But given that, as discussed in yesterday’s post , new media favors the personal, individuals should find the transition easier. Personal vs. Corporate: Six New-Media Principles, No. Openness is their future.

Media 100

Media Copyright Custom Publishing Software 100

B2B Memes

JUNE 18, 2012

The contrast between these two attempts at curation suggests to me a test that any writer should apply before blogging about another person’s story: Are you are genuinely engaged with it? It’s simply the output of an aggregation serf. If the answer is yes, chances are good you will add value in passing it along.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

DECEMBER 15, 2011

If a journalist becomes a brand journalist, that person is no longer a journalist.”. In an e-mail, he told me that he actually agrees with many of their points: Let me tackle this from my personal point of view. Typically, when speaking to people in person, I refer to myself as a “brand reporter” rather than a brand journalist.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

NOVEMBER 2, 2011

What’s curious to me about NaNoWriMo is how it has leveraged the framework of social media in the service of what is an essentially solitary and personal undertaking. (And, in case you’re wondering, I’m not one of those people. I have other editorial fish to fry.).

Social Media 100

Social Media Media Rules Tools 100

B2B Memes

JULY 13, 2010

Many B2B editors cut their teeth rewriting press releases for their publication’s product and services section. It might not be practical to personally review products, but it was an absolute obligation to remove any promotional overtones and stick to the facts in the release, even in supplier quotes.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

SEPTEMBER 19, 2011

Now you only need a manuscript and an online publishing service. But a self-published e-book can be a tremendous tool for personal branding, and may one day become an expected item on a journalist’s resume. Realistically, though, it was only an option for the very few. So what’s stopping you? Probably not.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

JUNE 22, 2010

If it consists mostly of brainstorming, outlining, or light editing services, that’s helping the writer find his voice, not faking it. Rather, they expect some personal reflection, an unvarnished and informal expression of an idea. A lot depends, of course, on the extent and nature of the ghost writing. Write something.”.

Ethics 100

Ethics Class Social Media Tagging 100