Crimson Marketing

APRIL 29, 2015

But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” Meet with in-house creatives to develop or seek ways that the technology in question can be used to achieve objectives.

Branding 100

Branding Brand Identity Work Management Marketing Management 100

Crimson Marketing

FEBRUARY 6, 2014

Over the last year, the number of questions asked on Facebook brand pages has increased by 85%. In 2013, about 60% of questions asked via Facebook received a response from the brand . Skills can be taught, you can’t teach personality and cultural fit . Consumer Trust. 68% trust online customer views and opinions.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

SEPTEMBER 18, 2014

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Peter Isaacson is the CMO of Demandbase, a B2B marketing technology company focused on advertising and website personalization. “How is your relationship with Sales?”

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Crimson Marketing

AUGUST 17, 2015

The question of solving the particularly challenging task of scaling up a global marketing organization made of multiple product lines, countries and account strategies is largely performed by trial and error marketing tactics by marketers with minimal foundation or understanding of marketing technology (martech).

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

AUGUST 6, 2015

They tended to look at the personas of the people they were going after, the types of companies they were going after, and they asked themselves a simple question, ‘What kind of experiences do I want to create for these customers?’”. Relevancy imperative: Communication on mobile devices is much more personal than on desktop devices.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. ” To answer the question – Is content marketing still worth it? Source: VentureBeat.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

AUGUST 8, 2013

Here are some key questions you might ask yourself for your next launch: What platforms should I use? Take the time to create and tailor the best personal message for you. Or make it personal by offering “behind the scenes” looks at your progress. With so many social media platforms and options it can be a confusing choice.

Buzz 100

Buzz Product Social Media Network Marketing 100