markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. Once the in-house lists are collected and combined, they can be evaluated for compliance with your ideal customer profile (target market). Most of the time, I’ve found the answer is "no.”

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

SEPTEMBER 29, 2006

Centralizing leads for profiling and scoring. It is fascinating to see just how versatile––and necessary––the phone is for lead generation, with such applications as: Initial prospecting and qualification. Qualifying inquiries from various sources. Appending data and information. Reconnecting with past customers and leads.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

JUNE 13, 2007

When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Marketing Qualified Leads 120

markempa

JUNE 14, 2006

Youll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time, such as requesting an email address, then asking for first and last name, later requesting a phone number, and so on.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

MARCH 8, 2006

Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

MAY 9, 2006

« Personal lead generation tools | Main | Podcast: The Innovative Marketer » Why CEOs Must Be Actively Involved in Lead Generation Jeff Thull, author of Mastering the Complex Sale , recently published an article, " Sales and The CEO ," that puts CEOs at the head of the sales department.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

JANUARY 18, 2005

was recently interviewed by Selling Power Magazine on the topic of prospecting (sales person generated leads). was recently interviewed by Selling Power Magazine on the topic of prospecting (sales person generated leads).

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

AUGUST 11, 2005

Ive found it is far more effective to focus on lead generation via micro-conversions that build an opportunity profile over time such as; requesting an email address, then asking for first and last name, later requesting a phone number and so on. So how can we do both? So how can we do both?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. The more email addresses a person uses across the social Web, the less ideal the results. Isn’t that worth the 5 cents per contact that Flowtown charges?

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

AUGUST 18, 2010

I just don't think that it's about right and wrong so much as it is really understanding what you want to accomplish for your clients and creating an internal environment that supports this newer way of thinking as opposed to pushing it to one area andnot supporting the person charged with implementing change. Does that make sense?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. link] (The @janenation case study) [link] Jane Nation RT @elizabethsosnow: @jaybaer profiles @janenation: an online community w/Purpose and a Plan [link] <–Thanks! What do you think of this approach?

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Heinz Marketing

JANUARY 15, 2018

– Evolution of public relations; how to use it to enhance inbound strategy. She is a well known person in the b2b marketing space, speaker, a board member at Girls In Tech Phoenix. And everything that I scroll through on my Instagram profile is like particularly chosen for me and what have you.

Top of Funnel 51

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 51

markempa

NOVEMBER 1, 2003

Ideal customer profile - why is it important? Ideal customer profile - why is it important? Listen to lead generation interview (File size is 1.48 MB) (Show length 6:28 minutes) Show Notes What is lead generation for the complex sale? What is a complex sale? Strategy vs. Tactics – what’s going on? What is a complex sale?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation B2B Thought Leadership 120

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Someone searches for you, they’ll find your Twitter profile or Facebook brand page. Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. He was personable and funny, a real likable guy. Sounds easy, but it's also really easy to screw up. I'd buy a book from him.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Sprout Social

MARCH 15, 2022

Now, word of mouth can travel in the blink of an eye. Your competitors’ social profiles are rife with information that can be used to create benchmarks for your brand reputation management strategy. Brand reputation management isn’t a one-person job. Every department has some influence on customer satisfaction.

Work Management 116

Work Management Marketing Management Branding Brand Identity 116

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JUNE 2, 2010

But, as Facebook continues to grow like John Candy at an all-night buffet, the number of possible connections for each person multiplies correspondingly. The oops factor comes into play again when you post something personal on Facebook you'd rather not have privy to that non-friend “friend&# and the entire world.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. BTW, Jason, I am in awe of the way you answer everyone personally. Making that personal connection can be tough…when you’re getting a lot of comments. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. And over 50% of profiles are locked down private.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

markempa

APRIL 24, 2007

We may also have well-meaning friends and families setting us up on blind dates (aka referrals), and we may also run into those people who have heard good things about us from other people and want to get to know us better (aka word of mouth). Be patient and youll build the opportunity profile over time.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MAY 3, 2012

The thing that’s hot on my mind right now is what I blogged about today on Social Media Explorer , which is the problems with social profiling. Jeremiah Owyang wrote a really nice post last week on what social profiling will do, how it will work in the real world. If you want to rant, we’ll just sit here and listen.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Convince & Convert

JUNE 15, 2010

Now you know that person is active on those social outposts. While this integration is intended for personal use, you can utilize it for your business, too. It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Biznology

FEBRUARY 14, 2012

It opened everything up for me because it became as easy to track new content, unread posts and replies, and engage both via the boards or via personal message from one single place. Later, after getting my first Glock, I joined Glock Talk via my iPhone and it offered me the ability to download OutdoorHub , the sponsored app for GT.

Social Media 80

Social Media Paid Content Social Marketing Paid Search Agency 80

Convince & Convert

MAY 19, 2010

He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. A Facebook profile update is very shareable. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JULY 1, 2016

It is Jay Baer from Convince & Convert and welcome to Marketing Marvels, the show where I recommend to you marvels of marketing, unbelievable software, unbelievable technology that I personally endorse and support. In fact, the research from Keller Fay group says that 90% of word of mouth takes place offline.

Marketing Automation Services 113

Marketing Automation Services Work Management Paid Search Agency Ideal Customer Profiles 113

Convince & Convert

SEPTEMBER 21, 2010

If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. In control. In control.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MARCH 9, 2010

Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. link] Sheamus Quite.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

MARCH 16, 2010

The lack of integrated metrics on Twitter may not be a big deal for personal users, but for corporations looking to embed Twitter into an integrated social CRM approach, it’s a gaping hole that is currently being patched by inefficient, home grown workarounds. How many more platforms or tools must one try to digest/use regularly?

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. He can help or get you to the right person. to my tool shed.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

seo.co

DECEMBER 8, 2020

In the years to come, users will become so accustomed to this individualized treatment, they’ll seldom venture outside their designated domes of personal experience, and content marketers will have to cater to them directly by learning user behavior patterns. Sure, online publications related to lawn mowers would be great.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

APRIL 7, 2010

I’ve personally discovered several restaurants that way). Is it scalable to give every single mayor or person who checks in 20 times something for free? We can then upload pictures and comments to this “check-in&# and all of this shows up on my profile creating a “footpath&# or record of my recent activities.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. He can help or get you to the right person. to my tool shed.

Social Media 40

Social Media Paid Content Tools Media 40