Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Spend 10% of Revenue on Marketing. Spend 10% of Revenue on Marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” That includes both generating revenue from acquiring new customers and growing revenue within the installed base.”.

Demand Generation Agencies 302

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 302

Marketing Insider Group

DECEMBER 2, 2020

Sending emails without knowing what the accounts care about based on keyword research, what the key personas are, and what stage they’re at in the buying journey. That’s how you can double and even triple your revenue without adding more accounts to the pipeline. Create an a-ha moment. Match your “most” ideal customer profile.

Intent Data 245

Intent Data Account Based Marketing ABM Intent 245

Webbiquity

JULY 26, 2022

Maintaining your data and integrating sales and marketing for alignment is essential in B2B operations. Ensure your sales teams understand your ideal buyer persona and unique value proposition for that client. These errors can range from product-market fit misfires to marketing strategy and post-launch mistakes.

Startups 254

Startups B2B Business Budget Programs 254

Envy

OCTOBER 18, 2022

In one sentence, Revenue Operations or RevOps is the end-to-end view of a company, starting with marketing, through SDR & sales and ending with customer service and customer success. Quite simply, operational integration of all these departments is crucial for your company’s success. Here are some examples: ICP fit.

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Cross-Selling 118

sagefrog

APRIL 16, 2024

The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. While almost any B2B marketer worth their salt will swear by the buyer’s journey, some marketers think that B2B buyer personas are a mixed bag. The Buyer’s Journey Stages Creating a B2B Buyer’s Journey What Are Buyer Personas?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Zoominfo

MARCH 9, 2021

Developing a demand generation plan provides clarity on: Account Mapping: This is the process of aligning companies and personas to define your business’s targeted account universe. Defining segments and buyer personas in detail and developing a database of their characteristics goes a long way in how you target and speak to them.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Tomorrow People

JUNE 14, 2022

Choose the most relevant ones (and the most relevant aspects of their operations). Data on your organisation’s operations should be easily retrievable. Their answers will help you shape an effective persona profile—and give you additional insights about your target audience as well as your competitors.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Zoominfo

JULY 26, 2023

The mentality was simple: if you want to increase revenue, hire more salespeople. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Automation 130

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. How can your solution save time, improve efficiency, reduce costs, or increase revenue? So, do your research.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Tony Zambito

NOVEMBER 1, 2020

Charles, Senior Director of Supply Chain Operations. Revenue and sales leaders will need to adapt to an accelerated rate of change in buying behaviors. Here are 5 important factors: Buyer Insight : Revenue and Sales leaders will need to possess deep insight into how buyers are changing. A time to reset overall buyer strategy.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Thought leadership pillars should be woven into the content, addressing your buyer persona’s interests and pain points while standing out creatively.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events. Provide insights on nurturing engagement.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Tony Zambito

MAY 19, 2021

This new reality will put added pressure on CMOs and CSOs to coordinate strategies impacting the development of digital buying experiences. It is the type of development B2B organizations will have to attain deep buyer insights about if they hope to accelerate their revenue growth. At least have a chance to. Don’t get me wrong.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Heinz Marketing

JULY 28, 2023

It’s like a finely tuned system where various elements, such as marketing operations, workflows, RACI (Responsibility Assignment Matrix), and standardized templates, work together seamlessly to create a powerful symphony of lead generation, customer engagement, and revenue growth.

Planning 93

Planning B2B Marketing Lead Ranking B2B 93

Tony Zambito

MAY 17, 2021

Average deal sizes increase, average revenue per account increases, and there are greater cross-selling opportunities per account. The mindset change needed is this: Most ABM programs operate from a standpoint of what is good for marketing as opposed to what is good for the buyer. They can make an impact as some statistics do show.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Marketing Insider Group

AUGUST 13, 2020

Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. Instead, consumers are operating as free agents untethered by past behaviors and habits. Reevaluate your target persona profiles, even if they’re from last year. But have you dusted off your target personas?

Ideal Customer Profiles 284

Ideal Customer Profiles Marketing AI Top of Funnel Work Management 284

Marketing Interactions

OCTOBER 15, 2021

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). This said, the focus of this post is on marketers earning a leadership role in Revenue Operations. The Heart of RevOps is Revenue. Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Insider Group

FEBRUARY 13, 2023

The business impact of ABM continues to be impressive: 90 percent of those surveyed experienced an uplift of engagement, 84 percent growth in pipeline, and 77 percent growth in revenue. Create personalized content and Thought Leadership for specific accounts and personas, with tailored value propositions.

Account Based Marketing 198

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 198

Webbiquity

NOVEMBER 18, 2021

Sales leaders should comprehensively comprehend the characteristics of an ideal buyer, which range from basic facts such as company size, sector, and location to technology adoption, revenue, and growth rates. Buyer Persona Role Changes. These attributes are not the same as triggers. Hiring Surges. News/Media Mentions. Fundraises.

Ideal Customer Profiles 254

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 254

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. It would help if you also looked into persona-based segmentation. You can go even deeper and establish buyer personas.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

JANUARY 11, 2021

How do they compare to buyer personas? Although buyer personas are used interchangeably with customer profiles and have a similar function, they are a different kind of outline. Customer profiles are based on current and past customers, while buyer personas are built from various data sources.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Businesses can enhance their marketing campaigns and achieve better outcomes by understanding their ideal buyer persona(s) and utilizing data-driven perspectives.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Martech

OCTOBER 13, 2023

Near term is entirely driven by the needs and maturity of marketing operations. Qualitative (Voice of the Customer, persona-based) research will give you a window into the company’s decision-making process and the individuals who are part of it. Who are the personas involved? The average revenue account would then be $2000.

Ideal Customer Profiles 121

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 121

Zoominfo

JUNE 14, 2022

Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. We call this Go-to-Market operations, or simply, GTM Ops. Introducing Go-to-Market Operations The core promise of GTM Ops is integration, specialization, and modernization.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Which is why we’re seeing the rise of revenue operations.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. A buyer persona is a hypothetical customer that serves as a model of the buyer you want to target. Personas are based on an ideal customer profile (ICP), which is a set of metrics that guide your overall sales strategy. Do You Actually Need a B2B Buyer Persona?

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Lead Generation Sales Qualified Leads 98

BOP Design

FEBRUARY 22, 2022

The answer starts with your buyer personas. What Is a Buyer Persona? Not sure what a buyer persona is? Hubspot has an excellent in-depth overview , but in a nutshell, it’s this: A buyer persona is a profile of your typical prospective customer. If you’re a B2B marketer, you likely have more than one buyer persona.

Buyer Personas 111

Buyer Personas Marketing Websites B2B Ideal Customer Profiles 111

Contently

NOVEMBER 10, 2022

Ideally, that means being able to say something like, “We spent $15,000 creating content this quarter and, in return, generated $30,000 in revenue.” Contently ‘s industry-leading platform makes end-to-end content marketing easy with the tech, talent, and strategic insights you need to attribute efforts back to revenue.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Oktopost

FEBRUARY 2, 2022

Jen leaves no stone unturned making this episode into an all-time show on topics about taking intelligent risks, where to invest your time to find the right data, interpreting data to tell meaningful stories, driving marketing pipeline growth, and so much more!

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Tony Zambito

OCTOBER 26, 2020

Addressing the three components of a buyer strategy enables revenue achievement by sales and marketing. Jennifer – VP, Finance and Operations. The consequences will undoubtedly lead to falling short of pipeline and revenue opportunities. Refresh buyer personas and buyer journey mappings. Buyer Goals Have Changed.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Martech

JANUARY 12, 2024

This mindset requires a deeper analysis of how marketing initiatives contribute to broader goals such as revenue growth, customer lifetime value and engagement and market penetration. The latter comes from prioritizing initiatives based on their potential impact, not just operational efficiency.

Efficiency 133

Efficiency Ideal Customer Profiles B2B Marketing Planning 133

SmartBug Media

SEPTEMBER 28, 2020

This includes companies operating in the manufacturing industry. No matter which manufacturing niche you operate in, understanding the Buyer’s Journey is critical. Where do your marketing operations fall on the maturity scale? Personas: They know little about their ideal customer and have not defined buyer personas.

Sales Qualified Leads 96

Sales Qualified Leads Paid Search Agency Marketing Automation Services Buyer Personas 96

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Audience Demographics At the audience level, this includes key titles, roles and personas that make up the buying committee. That’s where ideal customer profiles come in.

Ideal Customer Profiles 98

Ideal Customer Profiles Efficiency Allocation Top of Funnel 98

Contently

FEBRUARY 1, 2023

If sales teams are the revenue engines for a company, content is the fuel. Whether it’s persona research , feature releases, internal/external presentations, or a new product launch, the two teams are tied to each other. Take product launches as an example.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183