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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Report results and analysis indicate several key insights, including the percentage of software marketers using content marketing, the number of tactics they are using to execute their campaigns, the frequency with which they are using such tactics, and much more. Percentage of the Pie. Webinars/webcasts (88%). Videos (87%).

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. And when asked to rate the effectiveness of their organization’s use of content marketing, only 30% say they are effective with B2B Content Marketing , which is down from 38% last year.

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37 facts on the future of Social Selling vs. Cold Calling

Biznology

50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). 98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). In fact, it’s the opposite.

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. “As You are most certainly not the only one.

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Finding The Time To Tweet or Blog?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

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Lead Generation Programs That Work

Marketing Insider Group

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. How do you balance the need for quantity of leads vs quantity?

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

What does all this mean to the B2B marketer? I will suggest the top 6 opportunities for mobile marketing and the steps you should take now. With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing.

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