Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Industrial Marketing Today

APRIL 23, 2012

Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” I know it’s Emerson again.

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Industrial Marketing Today

OCTOBER 20, 2011

Community members ask questions relevant to their needs, seek answers from others like them, users express their opinions and experiences with your industrial products, teach and learn from one another. By listening carefully they can get a much closer understanding of their customers, how they use and feel about their industrial products.

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Industrial Marketing Today

NOVEMBER 5, 2010

Headquartered in Dallas, Texas, TI is a global company that develops analog, digital signal processing, RF and DLP® semiconductor technologies used in consumer and industrial electronics products. Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies.

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Industrial Marketing Today

MARCH 8, 2011

The company behind this social community success story is Farnell (part of the Premier Farnell Group ), a UK-based distributor of electronic, electrical, industrial and maintenance, repair & operations (MRO) products and Newark , their U.S. Building a thriving online community around your social media strategy takes a lot of hard work.

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Industrial Marketing Today

AUGUST 27, 2012

Only 22% of companies surveyed still follow the traditional RFP path, 78% are narrowing the field long before the RFP process, by conducting anonymous web research and relying on information from peers and others via social media venues ( Source: SiriusDecisions ). The industrial buy cycle has not changed.

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Industrial Marketing Today

JULY 1, 2011

Make it easier to weave in your product(s) within the text without making it too salesy. Demonstrate how others (their peers/your customers) are using your industrial product. Guide in selecting the right component/parts/products based on design parameters and requirements. Email content that appeals to engineers.

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