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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. Twitter Tailored Audiences. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

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How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). Direct Marketing ).

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Use multiple excerpts from your new white paper as blog posts (or tweets). You can’t nurture people exclusively through email.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.