The Point
NOVEMBER 12, 2019
I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication , email, search, etc.) and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. My argument: no, you wouldn’t. .
Directive Agency
MAY 20, 2020
For example, if you are a log management software company, your TAM is any business that digests data. For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing). Paid social. Pretty excellent, right?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Directive Agency
FEBRUARY 28, 2022
You can do this on an individual persona level, but you also need to do this on a company level as well. . Most people prioritize company revenue as an indicator of potential contract value. In the example above, we realized that “Active Tech Count” was actually a better indicator of contract value than company revenue. .
Sprout Social
JULY 25, 2023
Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.
Porch Group Media
SEPTEMBER 29, 2022
The reason why that’s so important is that if you’re working with a storage company or a company that books moving services, the earlier you can start marketing to that consumer who’s interested in moving services, the better result you’re going to get. Purchase Intent Insights.
Outbrain
SEPTEMBER 5, 2018
Everything from ASO and display ads, to SEO strategies and paid social ads. According to statistics, consumers look at native ads 53% more than display ads, and native advertising leads to nearly an 18% lift in purchase intent. What is native advertising? Not native ads.
Zoominfo
JANUARY 27, 2023
Even the highly granular targeting options offered by digital solutions, such as paid social media advertising, seek to create similar conditions as the door-to-door salesman selling vacuum cleaners: Getting your product in front of the right person, at the right time, with the right message. That said, it’s not all bad news.
Expert insights. Personalized for you.
149 
Let's personalize your content