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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

While it is uncertain whether the bill will pass, the message to marketers is clear—national privacy regulations are on the horizon and now is the time to get ready. What the ADPPA Means for Businesses The ADPPA will regulate organizations that collect, process or transfer “covered data.” Unlike existing U.S.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. For example, the United Nations Educational, Scientific and Cultural Organization (UNESCO) published the first global standard on AI ethics in November 2021: The Recommendation on the Ethics of Artificial Intelligence.

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10 Email Marketing Trend Predictions from the Experts

Litmus

BIMI will become the de-facto indicator of visual trust in email. Organizations should see the value in collecting express consent for marketing emails from users—and take measures such as targeting/segmentation and email personalization to deliver relevant and high quality content. Josefy, Vice President, Client Services, NextAfter.

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9 ESG Factors to Rethink the Way You Do Business

Televerde

Social impact is how a business cares for the people it impacts, including employee safety and care, human rights, labor standards, customer care, and privacy protection. Governance ESG metrics measure whether a company is run in a way that remains accountable, inclusive, and transparent. Moral Standards and Transparency.

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How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations

Outreach

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. The CCPA is the first of the privacy protection tidal wave in the U.S.

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How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations

Outreach

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. The CCPA is the first of the privacy protection tidal wave in the U.S.

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Data Privacy (Archive)

The Customer

Data Privacy (archive). 10 min Optimizing CX with Cloud-Based Digital Identity September 27, 2021 Your CIAM system facilitates your customers’ trust in your brand. 14 min Does Strong Data Privacy Make for Stronger Security? 14 min Does Strong Data Privacy Make for Stronger Security? 9 min It’s Data Privacy Day.

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