Marketing Craftmanship

JANUARY 27, 2015

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. Research integrity was an issue long before the internet became the platform for content marketing. Our very thin D&O liability research was a rare and risky exception…and perhaps a sign of things to come.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Marketing Craftmanship

MARCH 12, 2020

Because they require in-depth research, must be well-crafted and cannot be mass produced, very few firms leverage unsolicited pitch letters. Here are a few of the logistics involved in using unsolicited pitch letters: • The process begins with research. How Unsolicited Pitch Letters Work. They’re the Cinderella of content marketing.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Marketing Craftmanship

JANUARY 20, 2017

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. With very little expectation that such shoddy market research would qualify for exposure in the financial press, and dreading inquiries from journalists asking about our research methodology, the press release went out.

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

Marketing Craftmanship

JANUARY 5, 2020

Associations: Who and what are the people, organizations, ideas and causes associated with your firm? Acid Test: Do credible media sources or research firms cover the company? Are there tangible signs that employees are valued, have a unified vision and enjoy working together? Do clients identify themselves by name and company?).

RFP 165

RFP Thought Leadership Opinions Validation 165

Marketing Craftmanship

JULY 1, 2013

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Marketing Craftmanship

SEPTEMBER 2, 2014

The implications of this research are clear: B2B companies that fail to “show up strong” in the online world are missing engagement opportunities with potential as well as existing clients. At the upper limit, the responses ran as high as 70%. Failure to respond properly to the new vendor selection process.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

Marketing Craftmanship

JULY 18, 2012

In truth, Scouting’s “extensive research and evaluations” that were used to support its position provide a convenient smokescreen for the real reasons why the Boy Scouts will continue to ban gays from the organization. The loony, naked Scotsman who’s willing to give up his freedom to maintain his ideals.

Paid Search Agency 100

Paid Search Agency Positioning Organization Spending 100