Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. Use Case #1: Fuel Your Public Relations Team. But Google+ was incredibly valuable to many users around the world.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Vision Edge Marketing

APRIL 11, 2012

When you decide to leverage social media you need to deploy it consistently over time. eMarketer estimates that social network ad spending will be $1.3 As more and more companies invest resources into social media and marketing it’s natural to bring to question how to measure the value of this investment. billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Vision Edge Marketing

FEBRUARY 29, 2012

When you decide to leverage social media you need to deploy it consistently over time. eMarketer estimates that social network ad spending will be $1.3 As more and more companies invest resources into social media and marketing it’s natural to bring to questionhow to measure the value of this investment. billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Its just up to you to get them the right offer in order to get them to buy! Tweet This! Share this on Facebook.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Sprout Social

JUNE 24, 2019

Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Social Babies.

Advertising Agencies 69

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 69

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Second, there is no order of merit to the presentation of these predictions.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Zoominfo

MAY 28, 2018

Customer relations bleeds into branding—and so on and so forth. But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). However, these two initiatives must be intertwined in order for a company to compete in today’s marketplace. . 1. Linking.

PR 194

PR SEO Marketing & Strategy B2B 194

Biznology

JANUARY 31, 2012

This is how innovation happens, of course; and this is how scientific breakthroughs happen, too: not incrementally, but in finding order in the chaos of unpredicted results. There is a lot of bad science in social media marketing. PR is the last bastion of The Secret, the last bastion of superstition and magical thinking.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

DECEMBER 13, 2011

If you think that Social Networking and Social Media is about apps and sites and smart phones and Twitter and Facebook and Google+, then you need to get past that and remember that it’s about people. The same thing with digital PR and social media marketing. Don’t get stuck in that trap.

Social Media 80

Social Media Demand Media Blogger 80

Convince & Convert

SEPTEMBER 22, 2010

Why Social Supports Email in the Interactive Marketing Hub I do a little happy dance in my office chair when I see blog posts like this one by Jay Baer on his Convince & Convert blog that point to how social and email are not mutually exclusive, and need to work hand-in-hand in order to be beneficial for your company. [.]

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 7, 2010

A tall order, to be certain. I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. It has been blowing up the charts since it’s debut and you [.] Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Get your company listed with b2b-focused social media site FYIndOut.com , and encourage your best customers to contribute reviews. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

MARCH 31, 2014

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile.

PR 100

PR Paid Content Public Relations Press 100

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Ambal's Amusings

OCTOBER 12, 2009

Jonathan Kranz has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Jonathan Kranz: My role in the Playbook begins with a cool social networking story.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is hard False. link] Matt Social media isn’t really marketing.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 14, 2010

I think doing some “gathering&# before you go hunting is in order, in the marketing world – social or traditional. And in thinking of CRM and social media, it made sense to think of hunting as an approach. Is a “tag&# predictive of a result if you send the right message at the right time thru the right medium?

Social Media 124

Social Media Work Management Marketing Management Media 124

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MARCH 4, 2010

I'd rank the goals of blogging – or any communication – thusly, in order of priority. In PR, measurement has always been a finger in the wind exercise. Like the rest of social media can be of great value to your small business in many ways if you know [.] Thanks for the perspecttive. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 24, 2010

How many people watch one, then actually search online for product reviews before ordering? Or, as I suspect, how many order, are disappointed in the item, but don't write it up because, well, they got it from an infomercial and should have known better. Im Jay Baer.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JUNE 7, 2010

RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] Connie Reece Ordering my copy. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. If the Bobcats make the playoffs this year, they're 7th in the East now with 8 games left, the Wolves get their pick. Anyway, thanks for the post.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? But, it gives you a good place to start and helps you find your audience.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JUNE 11, 2010

Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. While it's not ALWAYS true that good things happen to good people, in this case … it certainly is. is my vote.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Biznology

MAY 16, 2017

In Genova , they took our orders of pasta and glasses of wine, and we ate gladly, and we probably did good by our figures and our pocketbooks. Influencer Marketing: influencer marketing is traditional PR and celebrity sponsorship online, be it earned media pitching to paid partner sponsorships. Man, I was missing the entire thing.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. Right now we are shying away from use of personal pronouns in order to maintain a more formal business tone. Im Jay Baer.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 6, 2010

Ordered from most frequent publication to least, let’s assume that your program looks like this: • Twitter (5x/day) • Facebook (2x/day) • Blog (3x/week) • Email (1x/week) Create your own integrated frequency schedule to better understand how your outposts interrelate. Im Jay Baer.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

JULY 28, 2010

That's right, when you open an account with us, you can simply place in your orders or inquire us for detail. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Outbrain

DECEMBER 12, 2018

Turning proprietary data into public-facing content can be a winning strategy for getting PR mentions and boosting brand awareness. How are PR and marketing teams harnessing the power of internal data? Online food delivery service Grubhub began integrating customer order data into its consumer storytelling back in 2012.

PR 28

PR Marketing & Strategy Ad Building Paid Search Agency 28

Convince & Convert

NOVEMBER 26, 2013

RT @nickkellet : Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr. If you are ramping up a content marketing strategy, or integrating guest blog posts into your PR arsenal, be prepared to invest a significant amount of time in order to be successful. PRpros must learn!

Tactics 153

Tactics SEO Blogger PR 153

Buzz Marketing for Technology

JUNE 27, 2008

« NBA Launches Social Network | Main. Sponsors: [Save 10% off on any order at GoDaddy.com!] Sponsors: [Save 10% off on any order at GoDaddy.com!] Social Commerce. Social Networking. Friendfeed will Change Journalism, PR and Marketing. Micro Persuasion. Use Code Todd. Read More].

Paid Content 100

Paid Content Personalization RSS Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

I completely agree that national companies need to establish a local voice in order to stay relevant. Just like social networking sites, niche networks of practice and purpose, are powerful and unique. Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

Social Media 158

Social Media Media Paid Content Work Management 158

Webbiquity

MARCH 31, 2011

When it comes to writing a social media policy , who should decide what goes into it? B) Public Relations. Marketing and PR know about things like messaging and best practices. But social media use in the enterprise can and must be guided and coordinated to help avoid social media disasters. A) Marketing.

Social Media 100

Social Media Media Bandwidth Enterprise Management 100

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. But, I certainly understand your question, the term ‘social media’ has become such a broad one that its difficult to pin down its precise definition.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

AUGUST 17, 2012

According to a study by Harris Interactive and MyLife, “The State of Social Media”, 62% of adults who are currently a member of one or more social networking sites say they keep an eye on their social networks because they don’t want to miss something. Eric : I don’t know. Jay : Nice.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113

Golden Spiral

DECEMBER 3, 2021

Pull one or more quotes and one or more statistics from each article, podcast episode, and webinar to create “quote cards” that can be used on social networks. Ask your art department to create a design template so that they can output the optimal sizes for each network. Public Relations. Here are ten suggestions.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Biznology

MAY 1, 2012

And even though I am “a bit of a douchebag” according to Klouchebag.com , I have never relegated social media ‘s associated social networks to being simply a broadcasting channel. You received exactly what you put out there. It has always been me, authentic as I can bear without invading others’ privacy.

Social Networks 80

Social Networks Public Relations Social Media Network Marketing 80