SalesIntel

MAY 5, 2023

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. What is ZoomInfo’s Pricing?

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

Zoominfo

AUGUST 26, 2020

At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. I work with information security executives in software companies looking to optimize their cybersecurity tools. The ZoomInfo Search function helps you discover companies and contacts fit to purchase from your organization. But things change.

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Zoominfo

NOVEMBER 9, 2023

At this year’s INBOUND conference , I attended ZoomInfo’s session “GTM for All: Unlocking Playbooks for Every Company,” which provided valuable insights into how companies can connect these disparate threads to modernize and optimize their GTM strategies. A third of responses came at least a full day later.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Zoominfo

FEBRUARY 20, 2018

We’ve already covered artificial intelligence and marketing —but today we’re getting more granular and looking specifically at AI and your business website. 11 Advanced Ways AI Can Improve Your Business Website. Therefore, a company’s website is the equivalent of a digital first impression. 1. Website Creation.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Zoominfo

OCTOBER 5, 2021

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. However, optimizing your chat tool to maximize your team’s efficiency and generate leads requires finding the balance between automated and human touchpoints in your chat platform’s programming.

Sales Qualified Leads 100

Sales Qualified Leads Marketing Websites Marketing Automation Services Lead Scoring 100

Zoominfo

OCTOBER 8, 2019

Everyone knows you need to include forms on your website to capture leads. If you want your forms to convert, and convert consistently, you need a thorough web form optimization strategy. If you aren’t taking the right steps to optimize your web forms, you’re likely missing out on valuable leads. Keep reading! Number of fields.

Optimization 157

Optimization Conversion Privacy Policies Tips 157

Zoominfo

APRIL 23, 2021

A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work. Nothing in your organization is running as well as it could, especially in the go-to-market motion, so it’s important to constantly look for ways to tweak and optimize,” said Henry Schuck, founder and CEO of ZoomInfo.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. The content you produce should be optimized for search engines, particularly for Google, which has 91.54% of the market share. Not all content is created equal.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

JULY 26, 2022

That’s the value of ZoomInfo’s Enterprise API technology. ZoomInfo APIs automatically move our B2B data and intelligence directly into the systems and tools that our customers use every day — like a CRM, marketing automation platform, and sales engagement system. ZoomInfo APIs also enhance the overall data quality.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Zoominfo

MAY 29, 2018

This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. But, the truth is, optimizing web content for voice search can be tricky, and it can be tough to even know how to begin. Here’s how to optimize your content for voice search: 1.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Zoominfo

AUGUST 16, 2022

For example, ZoomInfo Waltham is different from ZoomInfo Vancouver. As a result, ZoomInfo customers see a 100% fill rate on important segmentation metrics: industry classification (including NAICS, SIC), revenue and employee headcount, and can expect to see more data with its resulting attributes inside the platform over time.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

Zoominfo

JULY 25, 2019

How to Improve Your Website with AI A company’s website is the equivalent of a digital first impression. Without the right tools, your website might make the wrong first impression — losing valuable business for your company. Here are 11 advanced ways to use AI to improve your business website. Get a Demo 3.

Marketing AI 100

Marketing AI Marketing Websites Zoominfo Lead Ranking 100

Zoominfo

MAY 31, 2023

The difference-maker is looking beyond the firmographic data that describes an ideal prospect, and leaning into tell-tale buying signals: website visits, intent topics, job changes, new funding round alerts, and executive changes. You can start by taking a page out of our very own ZoomInfo GTM playbook.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. 10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence.

Marketing AI 94

Marketing AI Allocation Zoominfo ROAS 94

Zoominfo

FEBRUARY 28, 2022

Chatbots are becoming standard features for B2B websites, and for good reason: they help marketing teams roll out a seamless and personalized experience for web visitors who increasingly expect real-time help. But delivering this type of red-carpet welcome requires applying information about each website visitor to tailor their experience.

Zoominfo 130

Zoominfo Customer Satisfaction Click Rate Lead Scoring 130

Zoominfo

FEBRUARY 8, 2022

At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. For the last two decades, our focus has been data,” says Hila Nir, chief product officer at ZoomInfo. “We

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

JULY 25, 2023

With this strategy, you want to call leads who have shown interest as website visitors, through somewhat regular interactions on social media, by engaging with content, and other activities that fall into your lead scoring rubric. Once your page is built, the name of the game is optimization.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

FEBRUARY 3, 2023

Channels for Converting Leads Websites For most businesses, websites are a key lead-generation platform, especially when they’re set up with the right tools to attract, inform, and persuade visitors. Optimum website conversion rates vary depending on the type of website, the desired action, and the industry.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

DECEMBER 20, 2021

When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo Chat allows you to do all this with seamless integration and centralized tech stack abilities.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Zoominfo

APRIL 23, 2021

The Timeless Case for Automation A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work. This is a sweet spot for ZoomInfo. This event can occur when a company surges on such ZoomInfo-related topics as “sales leads” or “sales acceleration.”

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

JUNE 14, 2022

Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. If you simply remarket to website visitors, you can end up with a lot of waste. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 5 Tips to Optimize Your Paid Ad Bidding Strategy 1. You can also bid based on the user’s device.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Marketing Insider Group

NOVEMBER 16, 2020

MarTech tools can automate, optimize, and analyze your marketing programs like never before. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. AI-Driven Content Optimization Creates Conversion Spikes. Optimizing content based on user behaviors.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. This may include analytics, heat maps, keyword research, and content optimization tools. Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

MAY 31, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. “Without strong data driving your ICP, you’ll miss the mark,” says Hussam AlMukhtar, senior director of strategic growth and partnerships at ZoomInfo. You can also use first-party data to glean key information about anonymous visitors to your website.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Planning ABM 130

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Below are a few steps to take in order to set your marketing automation platform up for optimal achievement.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Example: A hypothetical marketing agency might collect demographic and firmographic data through form submissions on their website. Distribute the survey by email campaign, social media, or on your website.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Zoominfo

OCTOBER 5, 2021

Websites are foundational to most B2B lead generation strategies. The good news is that digital marketing tools are making it possible to shine a light on this previously unknown area of your website traffic. Ad Targeting Can Turn B2B Website Visitors into Customers Retargeting strategies represent a second chance at conversion.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Scoring 100

Zoominfo

MARCH 8, 2022

We’ve all done it — visited a website and filled out a web form to request a demo or download a report. While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. link] — ZoomInfo (@ZoomInfo) January 20, 2021. However, you will need to optimize your sales funnel.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Sales professionals are expensive,” says Christy Green, a senior product marketing manager at ZoomInfo.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Zoominfo

DECEMBER 28, 2020

They visit websites where they read blog posts, watch product videos, or download a guide. All of these signals show optimal conditions for a sale. You’re probably already collecting first-party data from your website. says Russell Van Leuven, General Manager, ZoomInfo. How to spot buying signals. Consider this.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

APRIL 18, 2022

It prevents recruiters from wasting time pitching to the wrong people who aren’t a fit,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo. ZoomInfo TalentOS is an example of such a data platform. The RMS is an easy way to decrease sourcing time and increase talk time.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. A well-executed demand generation strategy can have a number of outcomes, but in general works to broaden your audience, keep your brand top-of-mind for your ideal customer, drives them to convert on your website, and ultimately encourages them to buy into your offerings.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. The Basics of Writing Website Copy. The Basics of Writing Print Copy. Last, but not least, is print copy.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. Source: TrustRadius.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324