Anything Goes Marketing

NOVEMBER 29, 2006

Besides having your web visitors initiate the chat session, what if you're sales reps were the ones that started the chatting (hey, it doesn't take much)? What better way to get opt-in email addresses? Tags: IBM , online chat , lead generation , blade servers , opt-in email , blat , chog. You can see it here. You go Blue!

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

OCTOBER 3, 2006

Are people not hitting "Contact Sales" once they get to your site from a search ad? It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. What do you do?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

NOVEMBER 16, 2008

Reduce: Not only should B2B companies reduce the amount of lead leakage where leads are being lost is the sales/marketing funnel by tightening up processes, the following also needs the be considered: Reduce the amount of communication that you're sending to leads. or support a "Save the Whales" campaign. Did I just write in caps?

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

DECEMBER 13, 2007

Your marketing and sales team has fought to get them in your database and you want to keep them there. You also want to extend the same courtesy that you gave them when they first opted in as it's part of the brand experience. Use an audio confirmation clip on your confirmation page. It's brilliant as it sets expectations (i.e.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

AUGUST 26, 2006

When it comes to blogging, more and more bloggers are offering white papers as they: Demonstrate expertise in a subject Provide opt-in subscribers that you can market to in the future Begin and/or continue a relationship that may result in a sale (depending on the blog) Allow people to read your material offline It's funny though, I looked at some (..)

Paper 100

Paper Lead Generation Generation Leads 100

Anything Goes Marketing

MAY 14, 2007

While you may not want to be as cut throat (you may want to give people 2-3 chances to opt back in), you need to take a good look at your database and create segments that are not solely based on say vertical or demographic information but also based on activity. It's what I call the "database deadbeats". Why do I Need to do Anything?

Verticals 100

Verticals CAN-SPAM Opt-in Tagging 100

Anything Goes Marketing

JUNE 29, 2009

The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. What do you do? You go find your table!

Tactics 100

Tactics Automation Personalization Planning 100