Martech

JANUARY 8, 2024

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. But it’s not only Big Tech changing the game.

Analytics 123

Analytics Privacy Privacy Policies Privacy Protection 123

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Martech

MARCH 16, 2023

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. We can expect to see more of these cases in the coming year.

Work Management 90

Work Management Marketing Management Privacy Marketing Analytics Tools 90

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Add a tag or update their contact status.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Confirm merge tags work as intended and have fallbacks. So: what should email marketers have on their pre-send email checklists? Email production time.

Deliverability 100

Deliverability CAN-SPAM Privacy Protection Churn Rate 100

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Sprout Social

FEBRUARY 26, 2024

PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. Regulatory agencies closely monitor financial institutions to ensure their social presence complies with laws and regulations (if it doesn’t, it can result in significant fines and other legal action).

Enterprise Management 65

Enterprise Management Brand Identity Branding Work Management 65