What’s the Best Alternative to Google Universal Analytics for SMBs?
Webbiquity
MAY 16, 2023
It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks.
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