article thumbnail

What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks.

article thumbnail

MPP in Email Marketing: Myths, Facts and Your Response

Litmus

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Web analytics is badly broken 

Martech

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari.

Analytics 127
article thumbnail

How to Use Email Analytics to Inform Your Marketing Strategy

Litmus

Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). For example, with the release of Apple Mail Privacy Protection, email marketers have been understandably concerned about inflated opens. Email Analytics allows you to tag emails to view at an aggregate level. It’s that simple.

article thumbnail

3 privacy-centric solutions for marketing compliance

Martech

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

article thumbnail

How to image swap dynamic content on Apple Mail with Litmus Personalize

Litmus

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. So initially, we tried putting the tag from the rule as the background image, but found that the MPP still cached that image—at least for a period of time before the CSS was called again.

article thumbnail

How advertisers can adapt to iOS 15 with LiveIntent

Liveintent

Apple’s Mail Privacy Protection (MPP) will, over time, impact impressions and metrics derived by impressions: Impressions will increase CTR will decrease CPM will decrease Post-view conversions will increase. So far we have seen MPP impact roughly 2% of advertising spend on our platform.