Digital B2B Marketing

APRIL 20, 2011

At every turn, you offer related content to entice a registration and get someone to opt in to to your drip and nurture program. You have committed to content marketing, you have invested in creating content, and your website has turned into a veritable content hub. It immediately looks like it is out-of-date information.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Digital B2B Marketing

DECEMBER 8, 2011

Opt Out Customers Do not continue to retarget someone after they have converted. Bonus: Add an Opt Out I have never seen this done, but it would be simple to execute. Add a small Opt Out button to your banner that links to a page that includes your optout pixel and a brief explanation of how they just opted out.

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

FEBRUARY 5, 2013

and most marketers in your industry send unsegmented email blasts to big purchased lists, your carefully constructed, opt-in only, triggerred email program better beat the benchmark. Yes, market and audience research can be incredibly valuable. But when it is misused, even the best information can lead you in the wrong direction.

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Digital B2B Marketing

FEBRUARY 2, 2012

” Yes, if you want to comment at MediaPost, you cannot opt out of these promotional emails. Let’s face it, email is convenient, but sometimes email marketing sucks. Today’s business buyers are flooded with email they do not want and it seems cannot get rid of. The problem is, publishers and marketers rely heavily on email.

Examples 100

Examples Privacy Policies Opt-out Barriers 100

Digital B2B Marketing

DECEMBER 14, 2012

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common). Have serial non-responders been removed? We did not open a single email.

Ad Frequency 100

Ad Frequency B2B Webcast Opt-out 100

Digital B2B Marketing

MARCH 17, 2011

But data collection and profiling will continue , accompanied by a new disclosure and opt-out. What matters is perception has turned public opinion, and Congress, against practices in the industry. Bolstered by reporting like What They Know from the Wall Street Journal, regulatory scrutiny is coming. What is your opinion? If not, what will?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 4, 2011

If you change your mind, you can easily opt out any time you receive a partner email from us. Email is probably one of the most cost-effective channels for Kodak, and this allowed Kodak to quickly expand its email marketing. While all major marketers should understand email today, email is Kodak’s marketing, not their core business.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 15, 2011

New browser-based optout mechanisms will limit the available audience for marketers but opt-out rates will be low enough that most marketers do not meaningful change their tactics. In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100