The Role of Brand Ambassadors in eCommerce Marketing
Scoop.it
JANUARY 20, 2022
They are the company’s partners who use word-of-mouth marketing to promote a product or service. Influencers are celebrities, bloggers, and opinion leaders, who have proved to have knowledge on a specific topic. Providing Positive Word-of-Mouth. Who are brand ambassadors, and why do they matter? Influencers.
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