Marketing Insider Group

JULY 20, 2021

They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. Company social media pages are slowly dying out. That’s why it’s imperative to have a distribution strategy in place that works, which may or may not prioritize social media.”.

Distribution 340

Distribution Tips Peer-to-peer Marketing & Strategy 340

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 80

Communities Peer-to-peer Thought Leadership Webinar Metrics 80

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. Getting on a new social media platform just to be on it is not ideal.

Social Media 79

Social Media Media Peer-to-peer Work Management 79

Marketing Insider Group

SEPTEMBER 25, 2020

They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task.

Thought Leadership 199

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 199

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. It is unsatisfying, I know — but there is certainly no shortage of opinions on the matter.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 102

Social Media Media Word of Mouth Business 102

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Image attribution: Tim Gouw.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Content4Demand

MAY 12, 2021

Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. What Is Clubhouse, Exactly? Who Is Using Clubhouse?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Marketing Insider Group

APRIL 19, 2021

Also, allow attendees to link to their social media pages from their profile, inviting future relationships past the event itself. Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships they began building.

Enterprise Management 332

Enterprise Management Peer-to-peer Merchandising Marketing Management 332

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

EveryoneSocial

SEPTEMBER 17, 2018

Participating in Social Media Advocacy. Below, you’ll find out how you can get involved in social media advocacy and why it benefits you and the company you work for. This means sharing on your social media accounts and becoming an employee advocate. Develop a strong, passionate voice on social media.

Social Media 79

Social Media Media Peer-to-peer Thought Leadership 79

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

EveryoneSocial

OCTOBER 25, 2023

We’ve long touted the importance of CEOs and other executives being active on social media, so it comes as no surprise to us that the number of CEOs who regularly use social has doubled over the past two years. And 43% of them say their CEO is inspiring, compared with only 26% of execs whose CEOs don’t use social media.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists.

Social Media 111

Social Media Paid Content Social Marketing Media 111

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. It is unsatisfying, I know — but there is certainly no shortage of opinions on the matter.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

DECEMBER 6, 2016

Today, in order for a piece to gain popularity, a domino effect must occur across social media in terms of likes and shares. BUILD YOUR SOCIAL CHANNELS. Therefore, having a presence on social media is more important than ever if you want to achieve success. SUCCESSFUL CONTENT. SWAY B2B BUYERS.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Biznology

JANUARY 26, 2015

Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. there’s some valuable lessons to be learned if you’re using social media marketing for your SMB. This is a well-observed social phenomenon known as the Streisand effect.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Stevens & Tate

MARCH 8, 2022

Identifying traits of Generation Z include a desire to be unique among their peers and use technology for social good. Different generations grow up with access to different types of media. Many Boomers have Facebook profiles and can be driven to take action through social marketing and content marketing.

Generation 126

Generation Brand Identity Branding Peer-to-peer 126

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. Take influencer marketing for example. 32% of U.S. 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Contently

FEBRUARY 8, 2022

Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. Influencer marketing works because influencers build a loyal following with like-minded people who begin to trust them and their opinions. I can hear it now. “Oh,

Storytelling 217

Storytelling Branding Brand Identity Word of Mouth 217

EveryoneSocial

SEPTEMBER 28, 2021

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Pew Research Center ] 68% of people trust online opinions from other consumers, which places online opinions as the third most trusted source of product information. What Is Word-of-Mouth Marketing?

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

Peer-to-peer 122

Peer-to-peer Work Management Marketing Management Budget Programs 122

Marketing Insider Group

DECEMBER 1, 2023

We are among many who believe how you sell is a primary way to create value for prospective buyers, and to differentiate from competitors. Training programs provide the initial vehicles to “prepare sales for the fray” as one of my colleagues says. Training prepares sales reps to execute. What Are We Coaching For? But what does this really mean?

B2B Sales 167

B2B Sales Effectiveness Work Management Marketing Management 167

Biznology

JANUARY 6, 2017

It’s also good to gather information so you can eliminate opinions that others have when you present the facts. It’s also smart to follow the media coverage of your business to see what others are saying about it. It is smart to ask around to get viewpoints beyond your own, so seek advice from your business peers and friends.

Peer-to-peer 192

Peer-to-peer Tips Customer Satisfaction Business 192

Sprout Social

JANUARY 14, 2021

But an overly hierarchical culture gets in the way of content creativity—especially when it comes to social media. In actuality, when executives only solicit ideas from their peers, it holds brands back from reaching their true potential. . — sheeta verma (@sheetaverma) November 30, 2020. Regardless of role.

Organization 91

Organization Peer-to-peer Lead Ranking Social Media 91

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Statistics on Social Selling and Thought Leadership. LinkedIn ). Eldelman ). Oktopost ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Buffer

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Sprout Social

SEPTEMBER 4, 2018

The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies. It’s controlled by the peers that own it. They regularly post about these open communities on their social channels and encourage people to join. What is cryptocurrency?

Social Media 70

Social Media Media Branding Brand Identity 70

Valasys

NOVEMBER 8, 2023

When you build strong relationships with your customers, you’re not only fostering brand loyalty but also gaining social credibility, which can make it easier to earn the trust of even more clients. This not only helps in improving your products or services but also shows your clients that their opinions are valued and taken seriously.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

EveryoneSocial

JANUARY 7, 2020

In the B2C space, this tends to be celebrities, athletes, or social influencers with tons of followers and reach. 67% of consumers surveyed say they are likely to purchase an item or service they see on their social feeds ( B2C ). Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67