SendX

FEBRUARY 11, 2021

That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Zoominfo

JANUARY 31, 2023

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses.

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Zoominfo Enterprise Management Work Management Marketing Management 130

LeadSquared

MARCH 9, 2020

Every business interacts with its clients via email marketing to spread the word. Here, email marketing software can be of benefit. Email marketing tool automates your methods and offers an analysis of all your email campaigns. What is Email Marketing? Here is a complete guide to email marketing.

Work Management 52

Work Management Marketing Management Software Email Marketing 52

Navigate the Channel

JULY 21, 2022

Change is one thing B2B marketers can count on. Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates.

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Privacy Protection Privacy B2B Marketing Open Rate 65

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

PureB2B

MAY 30, 2022

There are so many different cold email tools on the market, and choosing the one for you is no simple task. If you’re taking your first steps into cold email marketing and are currently choosing your cold email software, you’re in the right place. So, what type of cold email software should I use? Capterra rating: 4.5/5.

Work Management 62

Work Management Marketing Management A/B testing Software 62

SendX

MAY 21, 2021

There are rumours that email marketing will soon be dead and it does not lead to good returns. I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 What is B2C Marketing?

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? What Are Some Examples of Automated Email Marketing? Then, you set those emails to send based on specific triggers. Location: Emails can be triggered by a user’s geolocation.

Marketing Automation Services 71

Marketing Automation Services Automation Email Marketing Marketing Automation 71

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Depending on your email service provider (ESP), monitoring your sender reputation may require investment in additional software. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 106

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 106

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. Image credit: Autopilot. That should come as no surprise.

Paid Content 256

Paid Content Personalization Lead Ranking Marketing Analytics Tools 256

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. Regardless of how people feel about email communications, many marketers’ email campaigns are failing to connect with customers. Past email clicks or opens.

Rules 134

Rules Email Marketing Tips Planning 134

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. So timing is crucial.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. So timing is crucial.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. What Is Data Driven Marketing (And What It Is Not). Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave. Email makes all of your marketing better.

Deliverability 94

Deliverability Trigger Marketing Work Management Marketing Management 94

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Valasys

MARCH 13, 2023

Introduction In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Ontraport

JANUARY 21, 2021

Getting new leads only to watch them slip through your fingers is one of the most frustrating parts of marketing. Many marketers solve this by segmenting their list and sending targeted messages, but that’s often a big project. In fact, a reported 79% of marketing leads don’t convert into customers.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What’s the average email open rate that you can expect to see?

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Open Rate Click Rate CAN-SPAM Advertising Benchmark 107

Delivra

APRIL 15, 2019

For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know. Businesses of all sizes can quickly launch email marketing campaigns, but not all email marketing campaigns are effective.

Email Marketing 87

Email Marketing Practices Best Practices Paid Search Agency 87

SmarkLabs

JUNE 12, 2023

Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations. What is B2B Marketing Automation? Why B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features. And the best part?

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

LeadSquared

NOVEMBER 9, 2020

Thus, brands need to make their emails relevant, timely, helpful, and delightful so that people find a real value in them. Wouldn’t it be wonderful if your customers eagerly wait for your emails and click open as soon as they receive them? It is possible through trigger-based or interest-based or activity-based email automation.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

Delivra

FEBRUARY 13, 2019

If you’re a professional with no email marketing strategy, you could be missing out. In fact, email marketing should take precedence over other marketing channels. While email marketing may seem old school, it’s proven to be superior to other popular strategies, like advertisements and social media. Getting more leads.

Automation 81

Automation Marketing Automation Services Work Management Marketing Management 81

Delivra

OCTOBER 4, 2018

With 2020 coming into view, it’s a good idea to assess whether your email marketing software is equipped to handle the challenges that are coming your way. For marketers, that presents an ongoing frustration, especially if you have more than a few hundred consumers you’re trying to target. 1 ask from brands?: “To

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Software 40

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

LeadSquared

DECEMBER 21, 2020

Marketing campaign automation is a productive and measurable way to improve engagement with your potential customers. But the applications of marketing automation are not limited to that. If you see, around 49% of companies use some form of automation for marketing campaigns. What is marketing campaign automation ?

Enterprise Management 52

Enterprise Management Marketing Automation Services Automation Work Management 52