Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Litmus

NOVEMBER 16, 2021

Here’s what you’ll find in Email Analytics: Open rate data. Email Analytics open data includes total opens and reliable opens. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). Email Analytics allows you to tag emails to view at an aggregate level.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Add a tag or update their contact status.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Liveintent

SEPTEMBER 28, 2021

Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing. Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Our Email Analytics Survival Guide covers all the alternate KPIs you can use to measure success, aside from the open rates.

Deliverability 100

Deliverability CAN-SPAM Privacy Protection Churn Rate 100

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Litmus

JULY 28, 2021

Most email clients will pull preview text from the first lines of copy in your email, but there are a few that will pull it from an image ALT text, or in rare cases, from code such as <a> tags. Especially since as much as 24% of respondents look at the preview text first when deciding to open an email. Don’t believe us?

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120