Litmus

AUGUST 2, 2021

A tool like Asana really helps us with that workflow in keeping things going. How do we create a non-Apple open segment? Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. Have a shared view into projects. It’s really easy!

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107

Spiralytics

JANUARY 11, 2023

Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year. Earlier marketers used to track open rates by collecting users’ information using invisible pixels. Segment your email list. Let’s dive into it! The Ultimate Email Marketing Trends in 2023.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. By unifying their data, Cox Automotive can better segment its audience and deliver more personalized messaging to its customers.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Scoop.it

JANUARY 24, 2023

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email. It is a great idea to use software like Scoop.it

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Martech

SEPTEMBER 22, 2021

As adoption grows, this NFT segment of brand love and loyalty will shift demos. Georgen anticipates that this would provide better access and flexibility to marketers to segment and engage their customers. iOS 15 and letting go of open rates. Tactically, opens fueled automation and inferred intent. Read more here.

Marketing Automation Services 125

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 125

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

DECEMBER 7, 2022

By collecting first-party data , marketers will be able to use segmentation to help target and personalize their emails for maximum effect. Recently released tools and resources have facilitated the building of AMP emails that take full advantage of all available amp-components. Marketers will lean more into AI-creation tools. “

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Heinz Marketing

JUNE 27, 2022

Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email. But was it ever, really?

Privacy 82

Privacy Privacy Protection Opt-out Opt-in 82

Salesforce Marketing Cloud

APRIL 21, 2022

The movement toward consumer privacy protections is accelerating, and that’s a good thing. However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

DotDigital

JUNE 14, 2021

And while those strategies will differ by industry, sophistication, segment, and more – responsible marketers have long understood the value of a direct relationship with their customers, and email has long been the cornerstone of direct customer engagement. In essence, open rates are a vanity metric. Consent insight.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 However, such a powerful tool doesn’t come without its burdens. Know your audience segments. billion annually by 2023.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Flag Emails with High Open Rate, No Clicks.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Litmus

JUNE 28, 2021

Well-resourced with the right team and tools. It’s normal to see small changes in these rates over the course of time, but if your open rate drops by more than 10 percentage points in a short timeframe and consistently remains low (or gets lower!), Google’s Postmaster Tools. Start with overall performance.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Salesforce Marketing Cloud

APRIL 15, 2024

Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. How should you consider email open metrics? While Apple MPP and caching make an open-rate-only strategy unreliable, it’s still a huge piece of the puzzle.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Martech

JUNE 3, 2022

The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results. Workflow automation and collaboration.

Marketing Automation Services 141

Marketing Automation Services Enterprise Management Work Management Marketing Management 141

Litmus

DECEMBER 15, 2023

Email marketing is an investment, and tools like your email service provider (ESP) don’t always come cheap. Customer segmentation and personalization plan ‘Customer segments’ are specific groups of your email list, and splitting up and tagging these groups helps you organize which email campaigns to send to whom. Here’s why.

Email Marketing 94

Email Marketing Marketing Strategy Marketing & Strategy Planning 94

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard.

Budget Programs 117

Budget Programs Long Tail Marketing Ad Frequency Click Rate 117

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. There’s a reason many call the open rate a vanity metric.

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

Martech

MARCH 30, 2022

Many email marketers pick up the rudiments of testing by using the tools their ESPs give them, mainly for setting up basic A/B split tests on simple features such as subject lines. It lays out what you think might happen and guides your choices for variables, testing segments, success metrics and even how to use the results.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Scoop.it

NOVEMBER 3, 2022

Segment the lists with advanced parameters. You can use different tools to facilitate the segmentation strategy. There are six segmentation possibilities to get maximum conversions during the Holidays. Accordingly, you can then segment the people. Avoid resending the emails to non-openers automatically.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. By drilling down into the details of the subject lines and content by segment for each send, you can understand mistakes to avoid in the future. Web traffic and conversions.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Outgrow

JUNE 15, 2022

To achieve that, however, you first need to meticulously segment your email lists. Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. Here’s how it looks. With MPP in effect: 1. Wrapping It Up.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Litmus

APRIL 4, 2024

Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. “A On top of that, Nicholas says many people don’t realize that open rates can be inflated by bots.

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. But it hinders A/B testing tools from performing optimally.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. But it hinders A/B testing tools from performing optimally.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52