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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Final Thoughts.

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How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Check out these posts for detailed info on the above tactics: 3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives. Developing a Voice in a Community.

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8 Marketing Challenges and How to Overcome Them

BenchmarkONE

Generating leads with content marketing is totally doable, but you’ve got to ace your content creation and digital marketing approach. In terms of content, start publishing articles on noted online marketing publications that you know your audience reads.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

MarketingSherpa Email Benchmark Guide: [link] Mailer Mailer Email Marketing Metrics Report: [link] Epsilon Email Trends Results: [link] MailChimp Email Marketing Bechmark: [link] Bronto Email Statistics: [link] As I said, look at them but don’t bet on them or try to set your goals based on what others are supposedly doing.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

The RSS feed is: [link]. Dan Moyle is the entire online marketing team for home mortgage bank Amerifirst. In an effort to make their statistics more transparent, Facebook released data on its mobile growth. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link].

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

[link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

A business blog is a powerful online marketing tool for inbound lead generation. A continuous stream of high-quality leads to feed the sales funnel and keep it humming is the lifeblood of industrial marketing. RSS feeds will help your readers stay current whenever you post new content. The answer is a resounding yes.