The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean. How am I doing this? With real stories!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Jay, I'm impressed!

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Economic conditions may have been tough in 2010, but there was no shortage of online innovation.

Social Media 100

Social Media Tools Buzz Media 100

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Thought leadership and the sharing of professional knowledge in social media channels help influence the B2B decision making process.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Convince & Convert

FEBRUARY 19, 2010

All the while you’re feeling like you’re playing catch-up, that something awesome may have happened, and you missed it because you weren’t online. Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. You run over to check your Twitter account.

Social Media 115

Social Media Media Paid Search Agency PR 115

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. Bloggers over-hype RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

markempa

MAY 23, 2005

« Blueprint for Personal Lead Generation Success | Main | Tips for better webinars, webcasts and improved ROI » 2 New RSS Feeds for the B2B Lead Generation Blog I just added 2 new RSS feeds. See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

KoMarketing Associates

OCTOBER 18, 2007

Heading from NYC last night, I started thinking about what I would tell the rest of my colleagues as it relates to how and what was learned from SMX Social Media. No one gave me the social media “quick fix” idea that I thought would be worth risking my profile or IP getting banned in respective communities.

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

markempa

JUNE 7, 2005

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? " Flitter writes, "Ive listed below the more popular on-line lead generation techniques employed by marketers today.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. You can follow any responses to this entry through the RSS 2.0

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Inbound links created.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. The RSS feed is: [link].

Tactics 131

Tactics Cross-Selling Skype Social Media 131

KoMarketing Associates

NOVEMBER 12, 2015

While content found in email may not offer direct SEO impact, cross-linking and awareness development of content certainly provide an opportunity to acquire links, social media visibility, and,in the case above, ratings/user feedback development. Cross-links to key content marketing assets and social media profiles.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link].

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

KoMarketing Associates

NOVEMBER 8, 2018

Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. These multiple touch points online ensure that your content and brand is being seen by multiple people, where ever they may be.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

ClearVoice

DECEMBER 12, 2019

Sure, there is something to be said for hearing some of your favorite content marketers in person and even interacting with them, but if you can’t do that, these websites and blogs are a good place to visit instead: Jeff Bullas. Some of the conferences that offer on-demand viewing include: Social Media Marketing World.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. MediaPRO Community. SEARCH FOLIO: Search. Careers Home.

B to B 40

B to B Paid Content Social Media CMS Development 40