Digital B2B Marketing

NOVEMBER 21, 2013

For example, by selecting my email newsletter traffic and adding the new referring URL field as a second dimension, I can see traffic that was previously reported as being from email subscribers is from when those subscribers shared the post on Twitter, LinkedIn and other sites. See actual referrers for campaign traffic.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

APRIL 22, 2011

Let your passion show in your newsletter and other corporate communications. Passion is focused and you cannot be passionate about everything. Make your passion clear. Start a blog about it. Look across your marketplace, not just within your company, for stories. If it is your passion, talking about it will be easy.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

MAY 25, 2011

Many email newsletters are from a noreply@company.com address. Today, email chain letters are annoying. However, sharing content or a link on Facebook or Twitter is not only appropriate, it is welcomed. We would be able to respond in public or private. They are intended to be one way communications. In Email 2.0,

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

DECEMBER 2, 2013

3 email blasts, 6 newsletter ads, calendar listing and 2 weeks of on-site promotions), choose content that will maximize your response and conversion rates. Here are three of the most common structures and guidelines for each one. Content For Fixed Promotional Package. If you are buying a program with a fixed set of promotions (i.e.

Lead Generation 100

Lead Generation Budget Programs Lead Ranking Lead Scoring 100

Digital B2B Marketing

FEBRUARY 2, 2012

One At A Time Chain Store Age offers a number of newsletters and email communications. ’ I will still continue to receive a number of other newsletter from Chain Store Age and I will need to unsubcribe to each one individually. Notably, there is no CAPTCHA or similar barrier to signing up for TMC’s newsletters.

Examples 100

Examples Privacy Policies Opt-out Barriers 100

Digital B2B Marketing

JUNE 3, 2014

Common examples include: A newsletter is a classic relationship. Continuing relationships aren’t about a single transaction or piece of content. They aren’t about one single event. Instead you offer up your existing content as evidence of the value of what you provide. A blog subscription is another classic relationship.

Content Marketing 100

Content Marketing Ad Exchange Webcast Banner Ads 100

Digital B2B Marketing

MARCH 24, 2011

Content is distributed freely, newsletters require only an email address. Unless you have given a compelling reason why I want your newsletter, chances are I’m not looking forward to receiving it, and am likely to use mickey@mouse.com instead of my real email. Ask for the absolute minimum information you need.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

DECEMBER 14, 2012

But when you rent an email list, purchase an ad in an email newsletter or run a lead generation program with a publisher, do you know how much the publisher has used (or abused) their email list? B2B email lists also still command high rental rates ($300+ CPMs are very common). Have serial non-responders been removed?

Ad Frequency 100

Ad Frequency B2B Webcast Opt-out 100