Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Each answer to the quiz is shareable, as is the final score.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

SEPTEMBER 2, 2011

I administer four different blogs and Websites on a regular basis and stay tethered to my clients and friends through e-mail, Facebook, Twitter and instant messaging. Unfortunately, my laptop wasn’t set up to authenticate to its network, so I ended up piggybacking on the cafeteria Wi-Fi for an afternoon. Like I said, mild annoyances.

Cable 50

Cable Press Twitter Facebook 50

Paul Gillin

JUNE 17, 2010

In the early days of Twitter, the Dell TechCenter staff had set up a common Twitter account as a secondary channel of communication. The Twitter initiative really gained traction when Hanson became @DellServerGeek and Sullivan became @SANPenguin. It’s a camaraderie that is nurtured by personal contact.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

AUGUST 9, 2012

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

AUGUST 6, 2012

Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. The suite can also dig into publicly available profile information to add filters by location, profession or any other data that is publicly available on Facebook or Twitter. Victory will go to the swiftest.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

SEPTEMBER 6, 2011

Lately, I’ve been looking at Klout , the popular new tool that bills itself as “The Standard&# for influence measurement. The service crawls Twitter and ranks members automatically. I spent 15 minutes on Klout registering my social networks and grew my score 10 points on the spot. One is that she knows the system.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JANUARY 16, 2012

” This is not new tools, it’s a complete reinvention of systems that form the core of how a business operates. ” When you get serious about transformation, you stop thinking about tools and start thinking about platforms. The Social Business platform that IBM is building has these components: Social networking.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 4, 2012

This is an important point because many of the tools Paine recommends work well in any medium. In fact, one of her favorite measurement tools – the Grunig Relationship Survey - was invented in the days before blogs and Twitter, but is every bit as useful today as it was a decade ago.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

FEBRUARY 20, 2013

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter. 500′s use of social media , and once again small companies outpace large ones.

Social Media 50

Social Media Studies Media Linkedin 50