Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. Understand their needs, pain points, and decision-making processes.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. 2) Video marketing strategies to increase engagement.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

B2B Digital Marketer

JUNE 6, 2024

Throughout the discussion, Aaron provides actionable strategies for marketing attribution, illustrating different approaches to measure ROI effectively. The importance of viewing marketing as a multi-faceted investment. Strategies for marketing attribution and proving ROI.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Contents 1.

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Contents 1.

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

Sprout Social

JANUARY 13, 2021

Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions. There’s an attribution model for everyone that can help you get more out of your social metrics. What is attribution modeling? What is attribution modeling?

Marketing Attribution 89

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 89

Vidyard

MARCH 23, 2021

So you’ve created some videos. You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

DECEMBER 19, 2017

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. Most of us have more video available then we think. Produce event videos.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

ClickZ

JUNE 21, 2023

Ty Heath: Before we delve into that, I’d like to touch upon why we find ourselves in this situation. For a long time, marketing budgets have been focused on short-term tactics that deliver immediate but measurable results, often neglecting the long-term impact on the brand. This is the challenge we currently face.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. What content do you have at your disposal (white paper, thought leadership , demo videos, etc )? How often do you publish new content ?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Martech

MARCH 11, 2024

Prompt What is multi-touch attribution? Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. For this prompt, try selecting the Brand Manager persona. Understood?

Multi-Touch Attribution 87

Multi-Touch Attribution Allocation Marketing Attribution Multi-Channel 87

LeadsRX

MARCH 9, 2022

Attribution. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Learn more about Marketing Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Vidyard

OCTOBER 26, 2017

Is three new marketing videos every month a lot or a little? Does using video viewing data to enrich leads make you average or exceptional? Video isn’t rising—it’s already risen. Video viewing data is booming and it’s the new nitrous oxide to video marketing’s growth.

Peer-to-peer 85

Peer-to-peer Multi-Touch Attribution Video Marketing Account Based Marketing 85

Valasys

OCTOBER 18, 2023

Whether it’s tracking form submissions, button clicks, downloads, or video views, GA4 captures invaluable data about user engagement. Craft personalized messages and offers to bring them back into your lead funnel. GA4 can aid in this process through informed insights. Remarketing: GA4 enables precise remarketing efforts.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

ClickZ

AUGUST 14, 2019

Today, the average digital marketing mix consists of a comprehensive social strategy, online video, programmatic display and search. These are complemented by a mix of non-addressable and offline tactics such as podcast, TV and direct mail to make for a broad paid media portfolio. Multi-touch attribution has fallen short.

Marketing Attribution 102

Marketing Attribution Multi-Touch Attribution Paid Search Agency Enterprise Management 102

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? Then, leverage content analysis tools (something we can help you with) and persona interviews to figure out which types of content will be most useful to those personas at each stage of the funnel. not more top-of-funnel content.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. Attribution modeling. Revenue funnel analysis. Features include data unification; video ad impressions analysis; mobile web analytics; and in-app ad measurement in display and video. Competitive analysis. Marketo Engage.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. Attribution modeling. Revenue funnel analysis. Features include data unification; video ad impressions analysis; mobile web analytics; and in-app ad measurement in display and video. Competitive analysis. Marketo Engage.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

The Lead Agency

DECEMBER 6, 2021

Buyers are widely enjoying the change and flexibility that comes with remote buying, with only around 20% of B2B buyers saying they hope to return to in-person sales. It’s not only buyers who are embracing the change, as B2B sellers have reported online sales to be just as effective or more effective than in-person sales engagements.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Velocity Partners

JUNE 7, 2024

All our clients’ processes and metrics were tied to delivering leads, not growing frequently returning audiences. They do that by producing entertaining, multi-format, authoritative stuff that subscribers can always trust. Most content is tied to specific sales campaigns and could never be described as evergreen.

Communities 82

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 82

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. Perhaps the people you’ve targeted aren’t in the correct funnel or ready to buy your product. Not all leads generated are going to be high-quality.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

MAY 6, 2014

That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan. You also need to assign someone to manage the responsibility of strategy, project management, writing, copyediting, and cross-functional coordination. Content Arcs and Themes.

Top of Funnel 48

Top of Funnel Planning Tactics Content Marketing 48

Content Standard

MAY 8, 2019

There’s always something new and shiny to try in marketing—from tools and technology to tactics and platforms. It’s building a seamless, personalized experience for your audience and customers across all brand and marketing touch points. Image attribution: Ethan Hoover. The list goes on and on.

Planning 100

Planning Top of Funnel Multi-Touch Attribution Optimization 100

BenchmarkONE

JULY 22, 2021

If these qualified visitor numbers are high (but aren’t matched by sales), what you offer might not be attractive to them. The longer people are on your site, the more they will learn about your business and the more likely you are to make a sale. Attribution. The right attribution model depends on your specific business.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

Contently

JANUARY 3, 2017

Will video rule 2017? Shortform social video is the biggest looming opportunity for content marketers. Marketing attribution technology will take a giant leap forward in 2017. Marketers, especially those in B2B with longer sales cycles, will be able to make the case for larger budgets based on the proven impact of their efforts.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Engagio

JANUARY 20, 2024

Dowling covers several key topics, including the importance of clearly articulating marketing’s value and ROI, integrating brand and demand generation efforts, building alignment by collaborating with sales pursuits, prioritizing simplicity, and focusing on supporting team members. “Everything is getting so interconnected.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Oktopost

JANUARY 12, 2021

For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel. CX is how your leads and customers see your brand throughout your funnel. What makes your CX stand out?

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

Heinz Marketing

APRIL 4, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everybody to another episode of Sales Pipeline Radio.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Atri provides tips that will help you learn about your customers using your existing marketing, sales, customer support and finance systems.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. 1. Social Triggers TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Martech

OCTOBER 19, 2022

Traditional media ad buying is a time- and labor-intensive process. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Because of the speed of the entire process it is referred to as Real-Time Bidding (RTB). The process is faster and less expensive than older methods.

Advertising Agencies 106

Advertising Agencies Paid Content Cost Per Thousand Advertisements 106

Martech Advisor

FEBRUARY 10, 2020

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. How to Pick the Right CMS?

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Content Standard

NOVEMBER 30, 2018

According to the National Retail Federation , holiday sales can account for up to 30 percent of most retailers’ annual earnings, meaning it’s a truly make-or-break season for brands. Image attribution: Toa Heftiba. The holiday marketing season functions as a funnel.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Multi-Touch Attribution Trends 93

Martech Advisor

JANUARY 3, 2020

As sophisticated as a given multi-touch attribution solution might be, each makes assumptions that fail to equip marketers with the clarity they have needed. What are the real factors affecting my funnel? Learn More: How Is Machine Learning Transforming Video Advertising. Campaign KPI's Will Change.

Multi-Touch Attribution 70

Multi-Touch Attribution Paid Search Agency Advertising Agencies Funnel Advertising 70

Content Standard

MARCH 21, 2022

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization. Image attribution: Pexels from Pixabay.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

Hinge Marketing

JUNE 9, 2020

This article will highlight 11 of those game plays from the playbook for leadership, marketing, business development, sales, re-packaging/pricing, delivery, and technology. Business development/Sales. Play 9: Leverage your subject matter experts in video and online formats. It is entitled, “Getting Back In The Game.”.

Co-Registration 123

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 123