KoMarketing Associates

DECEMBER 14, 2017

It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends. Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 percent in 2015. percent in 2015.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. There is no doubt that email marketing works, especially when you have a dynamic strategy that can be easily adjusted with new trends. More Focus on Mobile-Friendly Emails.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries. B2B marketers are championing user-friendly designs to ensure consistent, positive interactions across desktop and mobile platforms.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Porch Group Media

JULY 13, 2021

50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021). More than half (54%) of retailers said the customer experience is their most important area of focus, way ahead of cross-channel marketing (16%), data-driven marketing (14%), mobile (11%), and programmatic buying/optimization (4%). Adobe Analytics ).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. AI and ML can also personalize email content, website experiences, and even advertising campaigns.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

ClickZ

MARCH 2, 2020

With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. Advances in machine learning (ML) have been equally important to marketers and advertisers alike. As technology advances, so do consumer expectations for the buying experience.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Kerel Cooper , SVP Global Marketing, LiveIntent.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. SEO will help your website appear at the top of SERPs and generate an impressive amount of organic traffic. Email Marketing.

B2B Marketing 301

B2B Marketing B2B Buyer Personas Mobile Advertising 301

Marketing Insider Group

OCTOBER 16, 2023

Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending? BuzzSumo highlights trending topics in your niche.

Paid Content 245

Paid Content Budget Programs Research Marketing Analytics Tools 245

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. According to eMarketer , programmatic will account for 88.2%

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. The pandemic stirred mobile ads and voice-activated advertising.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Here are six social media trends that marketers should know about. Facebook’s mobile transformation is almost complete.

Social Media 167

Social Media Trends Emarketing Media 167

Digilant

JUNE 4, 2024

So, with this historical dominance in the industry, what company can shift this trend and give Google a run for its money? The amount of time people are spending on mobile devices – specifically browsing social media – naturally lends itself to this new use. And, that advertisers need to keep an especially close eye on.

Google 59

Google Mobile Advertising Paid Search Agency Youtube 59

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Originally written on June 10, 2016. Traffic Sources.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. Native advertising increases purchase intent by 18 percent. This means native advertising will account for 61 percent of total digital display ad spending in the U.S.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Digilant

DECEMBER 1, 2020

As technology continues to develop, so do the ways brands advertise to their customers. Each year, it is important for a digital advertising agency and business owners to understand the upcoming digital advertising trends. Without further delay, let’s jump into the digital marketing trends of 2021.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Trends 78

Launch Marketing

AUGUST 16, 2023

Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. The competition is high for the attention of customers, so it is essential to keep up with what is trending to meet new expectations. As other devices like tablets increase their usage, optimizing for mobile is non-negotiable.

Startups 111

Startups Marketing AI Email Marketing Practices 111

Martech Advisor

DECEMBER 11, 2019

With 2020 just around the corner, let’s look at the trends and predictions about how 5G will impact marketing in the future. As marketers are bracing themselves for 2020, let’s look at the trends and predictions surrounding 5G’s impact on marketing. 5G’s Impact on Marketing: 3 Trends.

Marketing AI 79

Marketing AI Trends Mobile Advertising Planning 79

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Let’s look at why these platforms are attracting more advertising investment. Let’s understand why these visual platforms are at the center of social media trends today. Influencers.

Social Media 99

Social Media Social Marketing Media Trends 99

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? The real question is, how organized is your internal workflow? Now, onto the innovations… Mobile.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Outgrow

MARCH 11, 2020

7 Ways to Put Teeth into Your Organic Marketing Strategies. Organic marketing strategy can help you thrive only if you do it right. Ideally, marketers would like to generate more leads and convert more customers with easy organic marketing strategies. Organic marketing strategies should be just that — strategies.

Paid Content 81

Paid Content Organization Marketing Strategy Marketing & Strategy 81

Launch Marketing

OCTOBER 18, 2023

Over 55% of website traffic comes from mobile devices so ensuring your site is mobile-friendly is crucial. Ensure blocks stack on top of each other, images are sized correctly and all text is readable for your mobile visitors. Consider Advertising. If there is budget available, consider utilizing advertising.

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

Navigate the Channel

DECEMBER 20, 2023

Assessing Paid vs. Organic Strategy Cadence: Bi-annually Questions to solve: What is the true value of a brand campaign for our business? One area that deserves your attention is assessing the relationship between your paid and organic search strategies. Should we be running brand campaigns?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Outbrain

SEPTEMBER 5, 2018

In just a decade, the mobile app industry has exploded. Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps? Let’s take a look at one of the newer, lesser-known strategies that can help drive more app downloads: native advertising. Storytelling sells.

Mobile Advertising 46

Mobile Advertising Advertising Agencies Advertisements Advertising 46

Outgrow

MAY 5, 2021

What Are the Latest E-commerce Marketing Trends to Skyrocket Your Sales. And e-commerce marketing trends are evolving just as steadily day by day. You may feel that there are too many e-commerce trends out there and that you may lose count of them. Brands should ensure they are aware of this trend.

Trends 52

Trends Outgrow Planning Paid Search Agency 52

Martech Advisor

DECEMBER 23, 2019

From CSR integrity to engaging large-scale events and activations, what experiential marketing trends will we see in 2020? Johnson SVP of Client Services David Rich examines the top-predicted trends for the new year. Learn More: 5 Trends Shaping the Future of Media for 2020 and Beyond. Here are a few: CSR Integrity.

Trends 99

Trends Interactive Marketing Cross-Selling Advertising Mediums 99

Stevens & Tate

JANUARY 1, 2020

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace. We know the difficulty of keeping up with these trends, given the abundance of information thrown at us every day.

Trends 53

Trends Advertising Agencies Marketing Management Mobile Advertising 53

Buffer

DECEMBER 20, 2022

As a D2C mobile app, we’ve seen that the best way to acquire users is when they’re already on their phones and therefore have the highest intent. Within just a few weeks, the account had amassed over 13,000 followers and over 1 million organic impressions and, months later, that number keeps on growing.

Impressions 86

Impressions Organization Ad Frequency Viral Marketing 86

BenchmarkONE

MARCH 25, 2021

As content strategy and content marketing become more important, new trends will emerge. Below we are going to discuss seven new trends in marketing that are especially relevant for content marketers. These trends may well be the ones that define the next year. Artificial Intelligence is now a trend in content marketing.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75

Navigate the Channel

JUNE 2, 2023

In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts should include strategies to drive qualified traffic to it. To start, we’re going to assume your website has a robust mobile version.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Sprout Social

MAY 15, 2024

Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration. Continuously educate stakeholders on industry trends, best practices and emerging opportunities. Automating targeted communications into newsletters for specific audiences within the organization.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

Martech Advisor

JANUARY 31, 2020

MediaRadar B2B Digital Advertising Report. MediaRadar published its analysis of 2019’s top digital advertising trends. B2B digital advertising grew 1% over the previous year, but mobile advertising grew at 5.6%. Mobile commerce grew substantially in 2019. – is centralized in one place.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

SmartBug Media

DECEMBER 28, 2018

Each year, many trends come and go. Users love this, and it’s essentially free advertising for the companies, so it’s a win-win situation for all. Trends to Watch in 2019. Naturally, most trends you see in 2018 won’t be going anywhere in 2019. This trend reaches those who tend to watch videos on their phones.

Social Media 83

Social Media Trends Media Blogger 83