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6 Things Your Company Needs to Know About Paid Social Advertising

EveryoneSocial

Other than the considerable investment of time and resources required to make corporate social media initiatives succeed, social media costs nothing to use. Still, social media ads can offer a very targeted, strategic way to build an audience and reach people who might not otherwise be reached.

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20+ Social Media Statistics Marketers and Creators Need to Know for 2021

ClearVoice

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement.

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. through ads on display, video, mobile and social networks.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

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Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Did you know that content marketing could help your technology company reach both current and prospective customers? Effective content marketing strategies must start with the buyer persona top of mind. Five Technology Inbound Content Marketing Strategies. Email is another popular marketing strategy for tech companies.

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Stop Believing These Common Social Media Myths

Sprout Social

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Social Used to Be Free.

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Leveraging Social Media to Find Your Audience

QuanticMind

Social media presents a unique opportunity for advertisers. Here, we’ll lay out some best practices and things to keep in mind when leveraging social media to find your audience. Choosing the Correct Network(s). In addition, make sure to examine your key competitors’ social media presence.