Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Find me there and say hello.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals.

Tips 299

Tips Co-Registration Microsite Pricing 299

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. After all, “engaging” is one of the four components of social media management.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. After all, “engaging” is one of the four components of social media management.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

The Point

AUGUST 16, 2016

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Oktopost

MAY 12, 2021

One of the best reasons to start an online community is to provide customer support, mainly in the form of social proof. This purchasing incentive is significant, considering that B2B brands don’t usually have the large social media followings that big B2C companies flaunt. . Social Media . Facebook Groups.

Communities 121

Communities Ad Building Brand Identity Branding 121

ClearVoice

FEBRUARY 7, 2022

Well, in addition to all of them being infinitely more interesting than me to my teenagers, they also play a prominent role in this month’s top digital marketing trends. Digital marketing trends: Michelin uses video games to reach teen drivers. marketing Click To Tweet. Read on to find out why.

Trends 131

Trends Campaigns Planning Trade Show 131

Martech

FEBRUARY 7, 2024

Q: How did you get into marketing? I think that’s what really introduced me to marketing. And not only marketing but also technology. I was working with marketing and with the engineering team, building a product. It really taught me about this intersection of, back then, UX and marketing and technology.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 109

xiQ

DECEMBER 15, 2021

Transforming Field Marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Convince & Convert

JANUARY 8, 2015

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. With the average attention span for consumers on social media being between 2.8–8 Image via BMW Snowchat.

Microsite 137

Microsite Campaigns Case Study Case Studies 137

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine’s job is to make Social Media Release-making as easy-as-possible, tech-free, as possible. Image via CrunchBase. Pitch Engine is a how!”

Social Media 80

Social Media Demand Media Blogger 80

MindFire

JULY 13, 2021

How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Sprout Social. We created a microsite dedicated to sharing our brand identity and beliefs.

Lead Scoring 128

Lead Scoring Lead Ranking Effectiveness Brand Identity 128

Adobe Experience Cloud Blog

MAY 13, 2019

Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Check out this email by Social Media Examiner.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

xiQ

JANUARY 12, 2022

xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. We’re thrilled to be recognized as a High Performer by G2 in the Sales Intelligence and in the Account-based marketing and content development categories. It lets us see everything.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now. Bonus: Print is an important part of their success.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

MindFire

MARCH 7, 2023

How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

PathFactory

JUNE 21, 2023

Repurposing and recycling your most-popular content (for example, turn your webinar into a blog post, or your blog post into a social media image.). We can attribute revenue to our content marketing strategy. Using microsites as part of an ABM nurture strategy for top tier accounts.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Convince & Convert

MARCH 12, 2015

From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. The company’s mission to “Save The Bros” is further chronicled on a dedicated microsite, appropriately called savethebros.com.

Organization 133

Organization Planning Microsite Case Study 133

Adobe Experience Cloud Blog

AUGUST 9, 2012

However, this is a concept that can easily translate to other aspects of your business, particularly social media. Everyone is jumping on the social bandwagon. But, many marketers don’t know how to proceed or how to organize their efforts. 1) Determine who will serve on your social media governance board.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Social Media Case Studies' Instagram and Vine videos could have been leveraged for the most popular Hipster Tax Facts.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

Customer Experience Matrix

MAY 12, 2015

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Convince & Convert

DECEMBER 18, 2014

While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing. To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website , or dedicated campaign microsite. Social Media Case Studies' Oh, and to Marc Jacobs.

Microsite 135

Microsite Case Study Case Studies Social Media 135

PathFactory

FEBRUARY 1, 2023

PathFactory won a Winter Best of Award for Best Feature Set, Relationship, and Value for Price in the Content Marketing category,” said Megan Headley, VP of Research at TrustRadius. PathFactory won these awards based directly on feedback from their customers. With an overall trScore of 8.6 Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Convince & Convert

APRIL 21, 2016

In addition to the video, the company has also created a dedicated microsite where visitors can take the survey and see colorful visuals of how they stack up against the results. By tapping into consumer insights, it’s not just an Organic Valley marketing campaign; it’s the voice of busy working women.

Campaigns 100

Campaigns Microsite Social Media Customer Surveys 100

Convince & Convert

NOVEMBER 7, 2013

The campaign lives on a dedicated microsite, [link] , where users are asked to synch their LinkedIn profile to participate. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. Are You IN?

Communities 137

Communities Linkedin Microsite Social Media 137

Convince & Convert

JULY 31, 2015

During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. Get more content like this, plus the very BEST marketing education, totally free. Get our Definitive email newsletter.

Campaigns 154

Campaigns Microsite Display Social Networks 154

xiQ

DECEMBER 15, 2021

Transforming field marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

SendX

MAY 30, 2019

Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. And to crown it all, email converts more leads to buyers than any other marketing medium. They started with 12 people on their mailing list.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Convince & Convert

JANUARY 22, 2015

Inspired by the success of crowdfunding, Newcastle has introduced Band of Brands, a new campaign asking for brands to pool their marketing budgets together in the name of Super Bowl advertising glory. Social Media Case Studies brand strategy crowdfunding marketing social image of the week super bowl commercials television advertising'

Paid Search Agency 136

Paid Search Agency Ads Advertising Agencies Microsite 136

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Inspiring brand examples of content marketing success.

Content Marketing 101

Content Marketing Microsite Planning Paid Search Agency 101

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Convince & Convert

AUGUST 15, 2013

Make sure the home you create for a campaign, whether it’s your website, microsite, or blog is highly visual, helps to tell the story of the campaign and fosters sharing. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

Microsite 125

Microsite Social Media User-Generated Content Communities 125

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Get more content like this, plus the very BEST marketing education, totally free.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98