Remove Microsite Remove Personalization Remove PR Remove Public Relations
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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Deviation from these standards can quickly become a public relations nightmare. We created a microsite dedicated to sharing our brand identity and beliefs. Sprout Social.

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Marketing Counterpoint: Why PR Does Help Sales

Hubspot

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. There’s no science behind PR success data.

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Social media success demands talent above technology

Biznology

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

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B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. What can you send via email? What can you do via the phone?

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How 6 Companies Use Content For Other Departments Besides Marketing

Contently

Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed. Public relations. There are generally two types of PR content: company announcements and earned media coverage.

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Bluetext IPO Survival Guide: 5 Things to Consider Before You Go Public

Bluetext

Just think — How amplified could the impact of your operational, financial, and legal preparations be if the right emphasis and strategy were put into place to ensure your company’s public debut is met with the enthusiasm and support it deserves? Internal & External Communications What’s your PR strategy?

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