Contently

JUNE 20, 2017

Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed. Public relations. While content marketing may be the trend du jour, content isn’t just for marketing.

Paid Search Agency 150

Paid Search Agency Enterprise Management Work Management Companies 150

Bluetext

OCTOBER 12, 2023

A polished style for press releases and intuitive filtering systems on listing pages is key to making this option navigable by the general public and investors. Internal communication strategies can take many forms, from newsletter announcements to grander in-person celebrations.

PR 41

PR Press FAQ Thought Leadership 41

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. In other cases, the names of Abraham Harrison team members fit the bill. “Dear Abraham.”

Blogger 80

Blogger Domain Outreach Microsite 80

Webbiquity

JULY 26, 2010

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Dianna Huff ( @diannahuff ). 7 Tips for Getting People to Your B2B Blog , June 4, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

KEO Marketing

OCTOBER 17, 2017

In-Person Events (69%). Microsites (44%). Build quality backlinks using public relations and outreach. In-Person Meetings (12%). Based on a Content Marketing Institute research study , marketers used the following B2B tactics most often: Social Media Content other than blogs (93%). E-newsletters (80%). Blogs (67%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Convince & Convert

JULY 22, 2010

TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

ClearVoice

NOVEMBER 27, 2019

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers.

Paid Content 93

Paid Content Branding Brand Identity Verticals 93

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. I have an analogy for you. No matter what, every mention is a gracious courtesy. Nothing can be assumed.

Social Media 80

Social Media Media Blogger Banners 80

Brandpoint

AUGUST 9, 2018

Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Offer separate contact information for the press and public. Be transparent.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Content Marketing Institute

OCTOBER 24, 2017

Film your response to a sensitive public relations issue or controversial event to show the values your brand stands for. As a bonus, the Slide video ends with a link to a microsite that explains the technology behind the invention, and gives viewers a glimpse of other automotive technology projects Lexus has in the works.

Top of Funnel 106

Top of Funnel Video Marketing Enterprise Management Tips 106

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Gonna be an interesting one to watch anyway! *I

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Gonna be an interesting one to watch anyway! *I

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Biznology

APRIL 23, 2013

While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe. So, what my team and I developed is the equivalent of blogger-brand speed dating. Before long, hundreds of email replies stream in.

Blogger 80

Blogger Outreach Social Media PR 80